Ben & Jerry’s is pushing for change this election year with a new ice cream, new marketing campaign and a few arrests. The ice cream maker has long promoted its progressive social mission, speaking out on issues including growth hormones in milk, marriage equality and climate change. In 2016, its effort is a “Democracy Is […]
Millennials have replaced Boomers as America’s most populous and most influential generation, with more than 75.4 million in the US alone. Ranging from 21-34, some of our country’s most important technological, creative, and economic advancements can be directly attributed to this age group. Yet the very people who are changing the face of the nation […]
“Right wing or left wing, nude we are equal,” says Wilson Barreto. Wilson was blinded by a FARC (Revolutionary Armed Forces of Colombia) bomb attack in Bogotá when he was just 19. He is one of more than 6,000 people from all sides of the Colombian civil war who posed nude at Bolívar Square, Bogotá, […]
Chocolate milk brand YUP! and digital media company Onion, Inc. are rallying teens and young adults across the nation to join the ‘Nothing Hour’ movement. The beverage brand is shaking up the chocolate milk market by bringing an unconventional twist to a familiar category, using social marketing to appeal to young adults and teens rather […]
For the past three months, the US has been engaged in a passionate election that has changed the course of history forever: DEWcision 2016. Members of the Mountain Dew Nation have cast their votes for either Mtn Dew Baja Blast or Mtn Dew Pitch Black, two specialty flavours that developed cult followings over the years, and after months of […]
Pizza Hut has tapped into the emoji craze with a limited edition menu featuring the symbols launching across six UK restaurants. Predominantly utilised by youths, the emoji menus are available for a short time at The Strand London, Birmingham Bullring, Liverpool Paradise Street, Edinburgh Hanover Street, Manchester Fountain Street and Cardiff Queens Street outlets. The […]
Warburtons launches its latest social media campaign, ‘#140Years’, which celebrates 140 years of the brand’s rich history and heritage in 140 emojis. The #140Years campaign cleverly leverages Twitter’s 140 character feature in order to celebrate the history of Britain’s favourite bakery brand – adding a fun and rewarding element to the extensive online conversation that […]
Lindeman’s and J Walter Thompson Melbourne have searched the world to discover what makes people smile in a new campaign that features universally relatable stories of friendship and positivity. Celebrating Lindeman’s remarkable global popularity in over 100 countries, “The World Smiles with Lindeman’s” campaign was created by JWT’s Melbourne team and will launch globally from […]
Y&R São Paulo, Brazil, shows that simplicity is still the best in this collection of print ads for Danone. The posters use copy and strategic placement of the product to illustrate how Danone’s dessert brand Danette puts people in a positive mood and help them unwind.
Dairygold, the market leader in the Irish spreads category, has embarked on a new campaign for the brand this summer with its new agency, Rothco. According to Rothco’s Chief Strategy Officer, Emer Howard, the challenge was to get Ireland’s favourite spread into as many Irish hearts as it was in fridges. Spreading straight from the […]