Delivery website Seamless has taken off across the country, on college campuses and in major cities—especially New York City, where people are always on the move and always hungry for some delivery. The brand’s most recent New York-based campaign from BBH plays up the city’s eating culture. “New York is such a unique place. It’s […]
Johnnie Walker launches its largest ever global marketing campaign. The campaign will activate simultaneously in more than 50 countries and will reach nearly 270 million consumers around the world within the first weeks of launch. ‘Joy Will Take You Further’ is an evolution of the brand’s famous ‘Keep Walking’ campaign and represents a new perspective […]
Moon River, the classic Henry Mancini ballad written for Breakfast at Tiffany’s, is featured again by Mars Chocolate’s Galaxy brand, but with a modern twist for its new Duet variation. The first ad for Duet broke on September 13, and will run for four weeks as the first part of an integrated through the line […]
Havas Worldwide Hong Kong was recently appointed as the lead agency to spearhead Carlsberg’s latest campaign, Barclay’s Premier League Man of The Match promotion. Following a pitch earlier this year, Havas Worldwide Hong Kong won the account that sees the team delivering an integrated campaign that spread across the TV, print, digital, social media and […]
Marks & Spencer has launched a new series of TV ads celebrating its specially chosen food range for autumn. The TV ads, created by Rainey Kelly Campbell Roalfe/Y&R, showcase the breadth of special, different and new foods at M&S. The series of films feature the M&S Food autumn line up, launching with “Spice”, which showcases […]
Brand participation agency 31ST:SECOND, have partnered with Arnott’s to develop a refreshed version of the campaign “Light Lunch” promoting healthier and lighter lunches that will get shoppers to ‘Switch the Sandwich’. Arnott’s is encouraging shoppers to swap bread for a lighter alternative from their Crispbread range, Vita-Weat Lunch Slices and Cruskits, by highlighting the health […]
The California Milk Processor Board (CMPB), creator of the iconic got milk? campaign, has launched a new statewide advertising campaign that taps into Californians’ leading sense of adventure and discovering the next food trend. Entitled “Food Loves Milk,” the campaign highlights milk’s essential role in food pairings – from the classically traditional such as milk […]
Creative marketing agency, RPM and the UK’s number one breakfast biscuit, belVita, are launching NPD ‘Soft Bakes’ through a series of multi-sensory experiential events and retailer take-overs (point of sale creative & sampling) from 10th September. As the autumn mornings draw in, belVita are launching ‘Soft Bakes’ to ease consumers into their mornings with Red […]
These brilliant advertisements remind you of signature McDonald’s items without ever mentioning or displaying food. Created by American advertising firm Moroch for the fast food chain, the advertisement feature visual illusions such as a school bag that looks like a happy meal, books that look like a cheese burger, and pencils that look like French […]
As part of its 80th anniversary celebrations, Yakult is offering customers an opportunity to claim a 2-for-1 Culture Pass to over 350 cultural, educational and historical venues across the UK. Consumers who purchase two promotional packs will be able to claim an e-pass, enabling them to print or download as many 2-for-1 entry vouchers as […]