Dominic Purcell is known for acting rugged and tough. Yoplait Greek 100 yogurt is known for being smooth, creamy and sometimes fluffy. So, you probably wouldn’t expect the two to be paired up in an ad campaign, right? Well, the Yoplait Greek 100 brand team and Wieden+Kennedy wanted to clear up some misconceptions about Greek […]
McDonald’s has begun trailing a table online reservation system at its restaurants in Sweden in the latest innovation from the fast food giant. The table booking system will run from 25 September until 2 October across 30 McDonald’s restaurants in Sweden as part of a promotional campaign for its new gourmet-style Maestro Classic burger. In […]
Stella Artois raised its iconic chalice to the season’s most memorable hosting moments in a “Bon Voyage to Summer” soiree hosted by actress, author and entrepreneur Shay Mitchell in New York City. Inspired by the best of summer, from delicious light bites and summer-summation décor, to Shay’s own personal repertoire of hosting tips – and […]
Whyte & Mackay has teamed up with BJL to highlight its unique triple maturation process after research found that the promise of a richer, smoother taste was a positive motivator for consumers. The ‘Surprisingly Smooth’ campaign features a lion depicted as a gentleman enjoying a dram, showcasing the silky quality of the brand’s flagship drink. […]
As part of its integrated global Spectre campaign, Heineken has unveiled a new TV spot by Wieden+Kennedy Amsterdam – titled “The Chase” – which features Daniel Craig as James Bond in a high speed boat chase. In addition, the brand also announced an exciting digital campaign featuring the world’s first ever selfie from space, dubbed […]
Coca-Cola has created a new campaign that adorns their cans with temporary tattoos of family names. The innovative cans come with common Latino family names printed in reverse, which can be applied onto skin by removing the sticker, and with the help of the condensation on each can. The meaningful campaign comes in celebration of […]
Snickers has announced they are changing select candy bar packages nationwide in the US, replacing the iconic Snickers parallelogram with popular hunger symptoms such as Loopy, Rebellious, Feisty, Drama Mama, Curmudgeon…and more. The packaging swap is part of the brand’s ongoing topical extension of its award-winning “You’re Not You When You’re Hungry” campaign. To support […]
Since April 2015, Dole Europe’s latest mission has been to promote a long and fulfilled life. As part of the “My Energy” consumer campaign, the brand is inspiring an all-round healthy lifestyle. A core element of all the measures is the specially developed “Energy Code”, which stands for healthy eating, exercise and a genuinely heartfelt […]
Delivery website Seamless has taken off across the country, on college campuses and in major cities—especially New York City, where people are always on the move and always hungry for some delivery. The brand’s most recent New York-based campaign from BBH plays up the city’s eating culture. “New York is such a unique place. It’s […]
Johnnie Walker launches its largest ever global marketing campaign. The campaign will activate simultaneously in more than 50 countries and will reach nearly 270 million consumers around the world within the first weeks of launch. ‘Joy Will Take You Further’ is an evolution of the brand’s famous ‘Keep Walking’ campaign and represents a new perspective […]