Fuller’s has launched a social media campaign that offers Londoners a free pint of London Pride. The campaign, created by The Corner, will encourage Londoners to tweet @London_Pride at midday using the hashtag #TweetAt12. Those that do will receive a code for a free pint can be redeemed at Fuller’s pubs around the capital. Jane […]
Jose Cuervo, along with McCann New York, launched a social campaign in celebration of this year’s Cinco de Mayo. The totally digital effort, being called ‘Write your cinco,’ includes a video (above) featuring Luis Guzman and a ludicrous account of what the origin of the holiday may have been. The idea behind the campaign is […]
McDonald’s France has unveiled a slew of outdoor print ads featuring four of its classic menu items made up of tiny emojis. An update to last year’s display of pictograms, advertising agency TBWA\Paris one upped these print ads to reflect the happy feelings that are evoked from the different food items—hundreds of thumbs up emojis […]
Parenting is a complicated business. Sorting out hectic schedules, balancing careers and family, all while dealing with mounting pressure from social media for the perfect “post” can obscure the joy found in simple family interactions. In its “Doin’ Good” social campaign (#doingood), Minute Maid will remind parents of all the wonderful things – big and […]
Hendrick’s Gin is launching Hendrick’s Air. This new ambitious venture will commence with its flagship (and only) air craft: a massive dirigible christened The Flying Cucumber. “We have been continually surprised by the odd popularity of our unusual cucumber-infused gin,” explained Hendrick’s National Brand Ambassador Jim Ryan, “So taking on the challenge of air travel […]
Deleon Tequila launches its first, high-impact full-scale media campaign consisting of content designed under the creative direction of the brand’s co-owner Sean “Diddy” Combs. The campaign encapsulates the forward-thinking vision of Combs, whose proven track record of successfully marketing to Millennials helped shape the strategy for the DeLeon brand’s latest foray into media. Deleon Tequila ‘The […]
Green & Black’s Organic, the chocolate maker, will make its first foray into television advertising in a new £2 million campaign to promote its Thin range. The ‘Taste & Colour’ campaign by Mother London is the brand’s biggest marketing campaign in its 24-year history and will include TV, print and out of home advertising. It […]
A year into its UK launch, taste expert Santa Maria is promising consumers that its extensive range of Mexican products will taste better than leading competition, if consumers don’t agree they will get their ‘money back’. The move is part of a new £1m, fully integrated ‘Taste Guarantee’ campaign. The first of its kind within […]
The Krystal Company, famous in the South for its iconic square burgers, has launched a new advertising campaign and new tagline designed to introduce the brand to new millennial consumers. The new slogan “Krystal. Stupid Good”, leverages the social media vernacular which generally means that something is so good that it’s stupid —hence “stupid good”. The […]
Danish brewer Carlsberg is launching ‘probably the best poster in the world’, aimed at driving brand awareness and engagement in the UK. Created by Fold7, the activity will feature the world’s first billboard that allows consumers to help themselves to a pint of beer. Embedded with a Carlsberg Font and stack of glasses, the creative […]