Appleton Estate Jamaica Rum Unveils New Brand Campaign – ‘From Jamaica With Love’

Appleton Estate Jamaica Rum Unveils New Brand Campaign – ‘From Jamaica With Love’

Marking Jamaican Independence Day on August 6, Appleton Estate Jamaica Rum, the only premium rum crafted in the heart of Jamaica, unveiled its new brand campaign, “From Jamaica With Love.” This is the first marketing campaign from the brand’s new creative agency of record, San Francisco’s ARGONAUT, which invites consumers to explore the raw beauty […]

Heineken Star Cabs Competition Offers Drinkers Free London Taxi Rides

Heineken Star Cabs Competition Offers Drinkers Free London Taxi Rides

Heineken is offering consumers the chance to “discover” London with a free taxi ride if they buy a beer using a special app. As part of the beer brand’s on-going Open Your City campaign, on the first Saturday of every month, a fleet of Heineken-branded taxis will transport consumers across the capital. Consumers must download […]

Aesop Dish up a Digital Hit for Tic Tac

Aesop Dish up a Digital Hit for Tic Tac

The digital campaign created by Aesop Agency to mark the launch of tic tac’s new flavour variant ‘Apple Burst’ has generated more than 1 million views on YouTube. The campaign, created by Aesop creative directors Matt Pam and Simon Hipwell and directed by Top Gear director Kit Lynch-Robinson, consists of six films of six different […]

Genius Gluten Free #ToastTheChampions of the Commonwealth Games

Genius Gluten Free #ToastTheChampions of the Commonwealth Games

Genius Gluten Free, the official supplier of gluten-free baked products to the Commonwealth Games, has invited the public to #ToastTheChampions by sending encouragement on digital slices of toast. The messages are digitally printed onto a visual piece of toast, which the public can then share across multiple social media platforms including Pinterest, Facebook, Twitter, Instagram […]

McDonald’s Celebrates 40 years in the UK with Ad Showing ‘What Matters’

McDonald’s Celebrates 40 years in the UK with Ad Showing ‘What Matters’

McDonald’s UK is tonight launching the first ad in its ‘Here’s to What Matters’ campaign, focusing on its charity work. The first ad, “dad’s voice” airs July 25 and focuses on  McDonald’s support of the Ronald McDonald House Charities, which provide accommodation near hospitals that allow parents to stay close to their sick kids. The […]