Carl’s Jr. and Hardee’s have announced their new X-Tra Bacon menu items as part of their promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past. The X-Men themed campaign created by 72andSunny features appearances by iconic X-Men characters who use their mutant superpowers to take down the X-Tra servings of bacon […]
Wendy’s believes every child deserves a family – especially the more than 134,000 children waiting in foster care. That’s why Wendy’s is launching its first-ever national fully integrated cause marketing campaign to raise awareness for foster care adoption to help children find families and to highlight Wendy’s long-term commitment to the issue. The year-long marketing […]
Mountain Dew announced an official international-wide partnership with 20th Century Fox’s X-MEN: Days of Future Past, this summer’s most eagerly awaited blockbuster, signaling the start of a robust campaign that will see Mountain Dew bring fans around the world closer to the film. With a star-studded international cast including Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Ian McKellan and Patrick Stewart led by Director Bryan […]
Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, revealed the next components of its fully integrated, global content series as part of the brand’s Rise As One FIFA World Cup campaign, beginning with the digital debut of their first 2014 FIFA World Cup Brazil television advertisement entitled, Believe As One. Centered […]
For wing-loving basketball fans who think bellying up to a sports bar or picking up from a wing restaurant is the only way to get their hands on quality chicken wings during this year’s men’s basketball tournament, life just got a lot saucier. Pizza Hut announced that its WingStreet concept has been rolled out nationally, […]
Increasing its reach and strengthening its voice in the fast-casual marketplace, Tropical Smoothie Cafe has launched its first system-wide television advertising campaign. The new commercial, which will air locally in all of the brand’s markets, showcases the breadth of fresh food and smoothies at Tropical Smoothie Cafe. The spot also highlights Mojo Tacos, the brand’s […]
Internet sensation the “Miracle Machine“, the first affordable wine making device for the home, is not a real device – it is just a piece of wood. The fictitious miracle, fronted by wine entrepreneurs Kevin Boyer and Philip James of CustomVine, has generated extensive media coverage around the world since its unveiling nearly two weeks […]
McDonald’s is giving young soccer enthusiasts in the Greater Philadelphia Region the opportunity to meet their football heroes competing for the 2014 FIFA World Cup title in Brazil this summer and also secure a $1,000 grant for a local football organization. Kicking off on March 11, McDonald’s Player Escort sweepstakes gives 25 children across the […]
For nearly 90 years, Honey Maid has been a wholesome part of snack time, and today the brand launches its latest integrated marketing campaign that celebrates a continued commitment to making nutritious products for every wholesome family. With the new “This is Wholesome” campaign, Honey Maid recognizes that while the makeup and the day-to-day lives […]
The makers of 5-hour Energy will take to Twitter on March 10 in an effort to fight the fatigue of losing an hour of sleep to Daylight Savings Time. Throughout the day, anyone who Tweets a picture of their tired face using the hashtag #ShowUsYourTiredFace will be entered to win a six-pack of 5-hour Energy […]