The largest marketing program in the history of The Coca-Cola Company invites the world to celebrate football as a force for social good. Through “The World’s Cup” campaign, Coca-Cola will create unrivalled access, participation, empowerment and conversation with the goal of delivering the most accessible and inclusive FIFA World Cup ever. “The World’s Cup” will […]
Pepsi globally premiered the latest evolution of the brand’s 2014 football campaign – a new series of shorts and a TV commercial that celebrate football and music proving that “Now is what you make it.” The “Now” creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi all-star football lineup – […]
Heineken debuts the brand’s latest “social experiment” to encourage consumers to “cross their borders,” with their digital video, “The Guest of Honor.” On March 11, Heineken hosted a one-night only production at New York City’s famed The McKittrick Hotel, where unsuspecting attendees were invited to a play, soon to find out that they weren’t just […]
Consultancy 101 has created a series of Kettle Chips packs from wood, glass and ceramics, as part of a campaign for the brand. The print work follows on from the Lovingly Crafted TV campaign developed by 101 for Kettle Chips, which launched last year. The three prints are launching this week. Led by 101 partner […]
In order to highlight McCain’s use of 100% British potatoes, creative agency Beattie McGuinness Bungay (BMB) decide to channel one of the most iconic British product – the Beatles. The potato crisps brand approached BMB to come up with an advertising campaign celebrating their usage of British potatoes. “At McCain, they use the finest British […]
In Auckland, New Zealand, the agency Colenso BBDO has come up with an intriguing way to market Burger King’s new TenderCrisp burgers. The agency converted an existing motel to sport the logo of the fast food chain, and invited its customers to “cheat on” its trademark burger, the Whopper, by eating the new burger in […]
Advertising agency Konstellation has figured a way to make happy hour last longer for their client, Carlsberg. Introducing Happy Beer Time, a crowdsourced happy hour conducted in partnership with a bar. The bars first receive a USB stick that allows them to plug in to any screens they may have in their premises, and this […]
https://www.youtube.com/watch?v=uXZ9Ofou2Lc Lay’s – the world’s #1 snack brand – announced today a major global integrated marketing campaign and new multi-dimensional promotional partnership featuring record breaking football superstar, Leo Messi. The campaign celebrates the simple pleasure of globally enjoyed Lay’s potato chips and extends across three executions: master brand communication, Lay’s Deep Ridged snacks and an […]
Carl’s Jr. and Hardee’s have announced their new X-Tra Bacon menu items as part of their promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past. The X-Men themed campaign created by 72andSunny features appearances by iconic X-Men characters who use their mutant superpowers to take down the X-Tra servings of bacon […]
Wendy’s believes every child deserves a family – especially the more than 134,000 children waiting in foster care. That’s why Wendy’s is launching its first-ever national fully integrated cause marketing campaign to raise awareness for foster care adoption to help children find families and to highlight Wendy’s long-term commitment to the issue. The year-long marketing […]