Tiger Beer and Le Pub celebrate the 2023 Lunar New Year and present the APAC campaign “A Bolder Tomorrow”

Tiger Beer and Le Pub celebrate the 2023 Lunar New Year and present the APAC campaign “A Bolder Tomorrow”

Tiger Beer, Asia’s number-one international premium beer, is marking the start of the Lunar New Year on 22 January with the launch of an integrated campaign called ‘A Bolder Tomorrow’. Created by Tiger Beer in partnership with Le Pub APAC, ‘A Bolder Tomorrow’ kicked off with a stunt: last Thursday, passers-by at Tanjong Pagar in […]

Raise Your Arches:  McDonald’s campaign celebrates the unspoken invitation to enjoy its iconic menu… without saying a word

<strong>Raise Your Arches:  McDonald’s campaign celebrates the unspoken invitation to enjoy its iconic menu… without saying a word</strong>

McDonald’s latest uplifting campaign, led by Leo Burnett UK, celebrates the universal joy in communicating that ‘Fancy a McDonald’s?’ moment. The campaign centres on the creative insight that the invitation to grab a Maccie’s is so universal, it can be communicated without uttering a single word. The social-first campaign celebrates this knowing look with a […]

Butterfly Cannon’s collection of limited-edition designs for Stoli® x Jason Naylor invite you to “live life colourfully”

<strong>Butterfly Cannon’s collection of limited-edition designs for Stoli® x Jason Naylor invite you to “live life colourfully”</strong>

Stoli® vodka has a long-standing commitment to freedom of expression; believing that now, more than ever, it is essential to champion everyone’s right to Equality, Kindness, Love and Peace. They challenged us to create an eye-catching limited-edition design that celebrated these values. In order to show Stoli® vodka’s very real commitment to these values in […]

McDonald’s let people escape inflation by traveling back in time

<strong>McDonald’s let people escape inflation by traveling back in time</strong>

With the campaign “Deals Stuck in Time”, McDonald’s and the agency NORD DDB offer people a way to travel back in time to find old McDonald’s deals and hence avoid rising prices caused by inflation. By using Google Street View, people can locate over a decade old McDonald’s out-of-home advertisements all over Sweden and unlock […]

Old El Paso™ calls on nations to ‘Turn Friday into Fajita Friday’ this January

Old El Paso™ calls on nations to ‘Turn Friday into Fajita Friday’ this January

This January the most loved Mexican-inspired food brand is launching its latest campaign under their Make Some Noise Creative Platform, ‘Sound of Connection’. Old El Paso™ has created the campaign with the help from international agency of record, VCCP, to get more people sharing the vibrancy and inspiration of Mexican food, more often by encouraging […]

How a Romanian team drew the spotlight in Qatar (without even qualifying for the tournament)

<strong>How a Romanian team drew the spotlight in Qatar (without even qualifying for the tournament)</strong>

Football is the most popular sport in Romania. Unfortunately, the Romanian national football team has failed to qualify for any international championship in the last 24 years. But in 2022, the country made its way to the pitch of the world’s biggest soccer tournament—with the help of a candy bar.  ROM, the traditional chocolate bar […]

Heineken® and Le Pub to empower workers to regain control of their time and socialize with friends

Heineken® and Le Pub to empower workers to regain control of their time and socialize with friends

Heineken® and Le Pub launch the latest iteration of its #workresponsibly initiative, less than a year after ‘The Closer’. In the new campaign, ‘The Office Cleaners’, the brand aims to help restore the work-life balance of workers by setting healthy boundaries at work so they can enjoy time with the ones who matter most. According […]

BEEFEATER LAUNCHES IMMERSIVE 3D AND AR EXPERIENCE IN LATEST DIGITAL DRIVE OF MULTI-MILLION-POUND ‘THE SPIRIT OF LONDON’ CAMPAIGN

<strong>BEEFEATER LAUNCHES IMMERSIVE 3D AND AR EXPERIENCE IN LATEST DIGITAL DRIVE OF MULTI-MILLION-POUND ‘THE SPIRIT OF LONDON’ CAMPAIGN</strong>

Beefeater, the World’s Most Awarded Gin[1], is cutting through the Black Friday chaos by enhancing its ‘The Spirit of London’ campaign through innovative media, launching a dynamic 3D billboard, created by McCann and Craft, in one of the busiest shopping areas in London. The disruptive activation uses ‘Deep Screen’ technology, which is forecast to achieve […]

1 23 24 25 26 27 264