HP Sauce is set to ramp up its Movember campaign on social media from tomorrow, 1 November, with the aim of encouraging people to raise money through weekly challenges. The campaign, created by We Are Social, will see HP Sauce introduce a different task for its fans using a bespoke Facebook app, the HP Sauce […]
Gravity Road, the Cannes Lions award-winning creative company working with Bombay Sapphire, the world’s number one premium gin, has launched a new global advertising campaign for the brand – Imagination Distilled. Gravity Road brought Nexus Productions on board for the UK launch, to realise Gravity Road’s creative concept of the ‘Imagination Machine’ across print, an […]
Doritos and AMV BBDO are celebrating Halloween with a campaign set exclusively on emerging channel, Snapchat. The campaign follows on from Doritos pioneering use of social media in its recent campaigns, with the ambition of creating a consistent and exciting social presence for fans, and cementing itself as the go-to snack for all social occasions. […]
In America, an estimated three million households are food insecure – that amounts to one in six people who lack the nutritious food needed to live a healthy life. Bob Evans Farms is pledging to continue the fight to end hunger through its Hunger Free Communities campaign, and is offering more ways to help feed […]
Diageo has admitted a recent Guinness ad campaign, which saw it take over all three ad breaks during Saturday night’s (26 October) Jonathan Ross Show, failed to live up to the brand’s legacy of iconic marketing after it was criticised by viewers for being “painful” and “contrived”. http://www.youtube.com/watch?v=E39fvn6O0JA#t=51 The media buy, a first for the […]
innocent’s Big Knit campaign turns ten this November, and to celebrate, the behatted smoothies will be found in more retailers than ever before. The smoothie producers have partnered with 12 different customers to pop over a million little woolly hats on innocent smoothie bottles in thousands of stores around the country, with the promise of donating […]
NOW TV and Carling are celebrating their partnership offering free Sky Sports Day Passes on special packs of Carling by challenging football fans round the country to come up with their best football banter in order to win prizes. The people who come up with the best tweets using the hashtag #FootballBanter can win a […]
http://www.youtube.com/watch?v=AxPZj9x_Dsk You may soon be able to buy coffee for a friend from Starbucks using Twitter, if a beta trial by the coffee giant is successful. ‘Tweet-a-Coffee’ lets you buy a $5 gift card by linking your credit card to your Starbucks account and syncing it to Twitter. Simply tweet “@tweetacoffee” with the Twitter handle […]
Heineken-owned super premium packaged beer Sol is installing permanent branded areas in flagship London bars as part of its ongoing below-the-line activity to celebrate the new ‘Espiritu Libre’ proposition. The initiative, led by agency Space, is designed to bring the new brand positioning to life and generate trial and visibility for the product, targeting its […]
Washington State Wine launched The Recommendeuer, a national marketing campaign featuring an iPad app that pairs wine with a healthy dose of humor and offers an in-depth, interactive regional wine education. Best known for his improvisational performances in “Whose Line is It Anyway?” actor and comedian Greg Proops dons a plaid suit and grabs a […]