There has been a significant shift in the way today’s young people view – and appreciate – designated drivers compared to a generation ago, according to new research from Ipsos Reid that examines the social involvement and acceptance of young adult designated drivers in Canada. Sponsored by Budweiser as part of the launch of its […]
Aesop, the brand storytelling agency has created a unique live event for Birra Moretti – the authentic Italian beer brand – as part of an ongoing integrated campaign. Building on the success of last year’s Pizza in the Piazza – which brought, great food, great company and great beer to some of London’s lunchtime hotspots […]
To showcase the power of a Kit Kat break JWT Singapore and Nestle are wiring up students with headsets that track their brainwaves while they eat a Kit Kat bar, and then generate a unique piece of art that reflects their state of mind. The “Break Art by Kit Kat” campaign, which is travelling to […]
Tennis Grand Slam Champion Rafael “Rafa” Nadal served up the party of a lifetime on his home island of Mallorca last night for winners of a Bacardi Limited social responsibility competition. The Bacardi Limited Global Social Responsibility Ambassador hosted “The Champions’ Party” for the lucky “Mix with Rafa” promotion winners and their guests at the […]
Buxton natural mineral water is promoting its sponsorship of The Ashes with a digital outdoor advertising campaign, fronted by Alastair Cook, the captain of the English cricket team and Buxton brand ambassador. The campaign, created by Posterscope for Nestlé Waters UK, aims to keep fans informed and updated on the latest scores, news and social […]
Pepsi Max has launched a new campaign, with Arnold KLP responsible for brokering the deal to make Dynamo the face of Pepsi Max in the UK. The campaign aims to encourage consumers to ‘Live for Now’ and make their everyday experiences as exciting as they can be. The partnership kicked off on June 23rd with […]
As part of its ‘Open Happiness’ campaign, Coca-Cola decided to send its people all over the world to spread some friendliness. These individuals traveled to Jamaica, the UK, Pakistan and more, and were tasked with smiling at strangers that they meet. Whenever someone smiled back at them, they were rewarded with a free drink or […]
With every refreshing sip of Diet Pepsi, you’re getting more than a drink; you’re getting a bubbly timeout that brings fun to your day … and, sometimes the delightful surprise of meeting a famous face. This summer, Diet Pepsi is teaming up with Hollywood actor, Josh Duhamel to bring the fun to fans. Unsuspecting Los […]
As part of its City Churned campaign, Ben & Jerry’s set out to create an ice-cream mix that is as unique as San Francisco—how the city’s namesake ice-cream would taste was put up to a poll and the locals got to vote on the ingredients that goes into it. After a month of voting, the […]
Diageo, the producer of Smirnoff, Captain Morgan and Guinness, launches a new pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment. The business aims to reach more than one million young people across Europe and help them to think about whether their drinking […]