Wonder if I gave an OREO to the big bad wolf, what might happen? In its newest campaign, which debuted with a 90-second TV spot on Sunday evening, the World’s Favorite Cookie answers this question by exploring how something as small as sharing an OREO cookie can create a positive change in perspective. The campaign, […]
The Coca-Cola Company announced four global business commitments to further contribute to healthier, happier, and more active communities. These commitments, which apply to the more than 200 countries where we do business, are to: Offer low- or no- calorie beverage options in every market; Provide transparent nutrition information, featuring calories on the front of all […]
For summer 2013, Caffè Nero has expanded its Iced Drinks range with the wonderful ‘Frappé Crème’, an indulgent new drink that blends milk and ice with fruit purees and syrups. Together Design has designed a vibrant cup with a painterly motif in different colours to suit the three flavours: Strawberry & Vanilla, Coconut & Chocolate, […]
Until now, the will of the Force has sought to bring balance to the universe, and with Pringles in the picture, the Force has a new mission – to deliver snackable fun. As part of the Pringles and Star Wars “The Force For Fun” promotion, more than a thousand fan-generated video ideas were crowdsourced through […]
Newcastle, the No Bollocks beer brand, announced the release of its limited edition Newcastle Bombshell pale blonde ale. Available nationwide between May and July 2013, Newcastle Bombshell is a refreshing new addition to the Newcastle portfolio featuring an eye-catching blonde on the label intended to catch the eye of beer drinkers nationally. And sell more […]
Three Ontario residents drove away this weekend with the top prize of a brand new car by simply having ordered from Pizza Pizza. Julia Seager-Scott of Toronto, Chantelle Reid of Courtice, and Chris Cunningham of Etobicoke were at Pizza Pizza’s restaurant in Vaughan over the weekend to participate among 30 qualifiers from across Ontario. These […]
To help ‘match-make’ couples, Coca-Cola sneakily filled a vending machine in the most romantic park in Shanghai, China, with bottles that have extremely-tightened caps. As part of its ‘Coca-Cola Icebreaker’ campaign, the soft drink giant and ad agency Leo Burnett Shanghai knew that unsuspecting females would have trouble opening the soft drink bottle up by […]
Budweiser has launched a campaign called ‘Buddy Cup’, which centres on a beer glass with a built-in chip that integrates with Facebook. Created by Agência Africa, each time two people toast using the new beer glass – the ‘Buddy Cup’ – they instantly become friends online via Facebook. The technology was developed in partnership with […]
Coca-Cola put the taste difference between the drink and Coke Zero to the test again in its latest campaign, which saw eight members of the public being hypnotised. Following on from the cinema ‘taste experiment’ earlier this month, the campaign sees hypnotist Peter Powers send the participants to sleep with any pre-conceptions around what they’re […]
Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, today unveils its new ‘Perfect Pairings’ campaign with Food Network’s Chopped and host Ted Allen, to help consumers find the perfect food and beverage pairings for any meal or event. The campaign also features the brand’s latest flavor innovation, a Not Too Sweet […]