Together Design has designed a vibrant cup with a painterly motif in different colours to suit the three flavours: Strawberry & Vanilla, Coconut & Chocolate, Banana & Toffee.
The overall feel is unmistakebly summery, with emphasis on the wonderful array of ingredients, and clear labelling of the different drink names.
“The look is really inspired by the ingredients and wanting to create something very fresh, light, summery and indulgent,” explains Together Design’s Creative Director, Katja Thielen.
“We think it’s really important to work closely with the client to arrive at and develop the concept. Each campaign we work on is driven by Caffè Nero’s brand values, but with a seasonal focus.”
Together Design, who has worked with Caffè Nero for several years, has also created in-store POS, posters and t-shirts focused on the whole iced drinks range which also includes Fruit Boosters and Frappé Lattes.
The design agency said that the main challenge was to create packaging that would work on shelf in the chiller cabinet, and to clearly show the distinctive drink names in the promotional material.
Thielen added: “The whole campaign is very light and fresh, complementing the new cream-topped Frappé Crème range.”
The new Iced Drinks packaging and POS came out in April 2013.