Sol has launched its new brand positioning ‘Taste the Sun’, which embraces the sun’s positive energy, and reinforces the brand’s heritage as a lager born in Mexico, reflecting the country’s passion and vitality. The campaign was created by Maarten Vrouwes and Friso Ludenhoff for J. Walter Thompson Amsterdam, and produced by New Amsterdam Film […]
Independent creative design agency Deep have created a nation-wide campaign for Nyetimber the luxury sparkling wine producer based in the south of England. The expansive print and digital campaign, Nyetimber’s first, builds awareness of the brand and positions their newly launched product, 1086, as the pinnacle of their wine portfolio. Grant Bowden, Creative Director at Deep commented, “1086 […]
Anheuser-Busch InBev transforms its image from being perceived as an alcohol behemoth that eats up smaller breweries, to a company that small brewers can benefit from, with its new campaign ‘Brewers on Tap’. The campaign consists of three films, where beer educator Christina Perozzi chats with the founders of three ABI-owned breweries — Jaron […]
In the latest work from AJF Partnership, a GrowthOps business, Remedy Kombucha encourages consumers to give sugar a good kick in the lumps. Having started Remedy on their kitchen bench in 2012, Sarah and Emmet Condon have grown Remedy to become Australia’s leading kombucha brand. With a great-tasting product that naturally contains no sugar and […]
Fanta, Snapchat and digital agency Movement are helping teens transform this Halloween, with a campaign that spans in 14 markets across Western Europe. Halloween is a key time when teens experiment with their identity, particularly those aged 16 to 19. Fanta is helping them transform, by releasing empowering tools and experiences that will allow teens […]
Beko, a leading home appliances brand, has announced the latest step in its global mission to inspire children to live healthier, active lives. Beko’s Eat Like A Pro campaign has been encouraging children to eat healthily as part of an ongoing commitment with UNICEF and the support of the Barça Foundation to help prevent […]
Hamish Blake, Andy Lee and Lleyton Hewitt are the latest Aussie icons to go head to head in the Uber Eats ‘Tonight, I’ll be eating’ campaign created by Special Group. The comedic duo and tennis superstar are paired together to celebrate the growing popularity of online food delivery, following research that reveals a whopping […]
Aunt Bessie’s is embarking on a modern makeover with a brand new marketing strategy, communications route and visual identity. Entitled ‘Bring out the Bessie in you’, the brand is focusing on what it’s famous for: the roast dinner. The roast has seen a recent period of growth (+4.2% this year), driven largely by an increase […]
KFC has launched its first ever Facebook game – Dirty Lou’s Sauce Mania – and the aim is to get as dirty as possible. With KFC’s Dirty Louisiana available in restaurants until 18 November, this highly addictive, sauce-tastic new arcade game features the burger’s three epic sauces Black Pepper Mayo, Supercharger sauce and BBQ. In […]
Beer brand Plantan has turned itself into a verb with their new campaign from WMC/Grey. ‘To Plantan’ is the act of lying doing, unwinding and enjoying a beer – and in their super chilled new TVC, everyone seems to be joining in. The spot was directed by Dominik Miskovsky, who was also DOP on the […]