Reckitt Benckiser’s cold and flu remedy product, Lemsip, boasts friendlier exterior in new ad as he takes on the role of caregiver. Lemsip has returned to screens just in time for cold and flu season with a new 30″ spot ‘There For You’ featuring CG character animation. The TVC was directed by RSA’s This Is Felo […]
Dentsu India has launched a new campaign for Top Ramen for its rapidly growing variant – Top Ramen Curry. For the record, the Nissin-owned brand is one of India’s leading FMCG brands under the noodle category. Top Ramen Curry is positioned to bring alive a whole new side of noodle consumption by communicating the […]
Fold7 delivers its first global work for Carlsberg following the agency’s expanded remit. The campaign promotes the new premium ‘Unfiltered’ offering. The new global campaign builds on the success of the ‘The Danish Way’ featuring actor Mads Mikkelsen with the launch of Carlsberg’s new ‘Unfiltered’ offering. The campaign will see a more rugged Mikkelsen exhibit […]
With the insight that more than one-in-three meals ordered via an online food delivery platform are shared specifically with friends, Uber Eats has paired Aussie icons together for its second campaign instalment via Special Group, including home-grown Hollywood stars Rebel Wilson with Ruby Rose, and queen of news Lee Lin Chin with the king of […]
In celebration of nationwide sushi brand RA Sushi’s 21st anniversary, it has joined forces with full-service agency, Chemistry to create the first of its kind: alcohol-infused sushi roll. RA Sushi is known for its inventive sushi rolls and creative cocktails served in a fun and sexy environment and there is no better way to celebrate turning […]
Dyslexia is one of the world’s most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven’t experienced it likely don’t appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald’s Sweden and agency Nord DDB brought empathy to the […]
Coca-Cola has launched its first ad campaign for low-calorie variant Fuze Tea. The brand was brought to the UK earlier in 2018 following a period of rapid growth, becoming a billion-dollar brand for Coke within just three years of its 2012 launch. When it arrived in the UK, Coke said it would spend £4m […]
Boys + Girls, Ireland’s largest independently owned creative agency, has revealed a dramatically different but still tongue-in-cheek new campaign for McDonnells Curry Sauce. The new 60 second TV film has just launched and will be supported across TV, radio, social, outdoor, digital and print. In their latest instalment, the fourth in the series, Boys + […]
Time Out, the leading global media and entertainment brand, has partnered with Deliveroo, the award-winning delivery service, to bring a series of four food battles to London this autumn. The Time Out Creative Solutions team, Deliveroo and the7stars are collaborating to develop and deliver an integrated content partnership across Time Out channels. Inspiring content celebrating […]
Brazilian voters are going to the polls on October 7 in the first round of the presidential election. In an attempt to raise awareness of the importance of an informed voting decision Burger King, along with creative agency DAVID São Paulo, launched an irreverent, disruptive campaign: the Blank Whopper. Can you imagine getting a sandwich […]