Anthem Worldwide, the global creative agency has partnered with Britvic, the British producer of soft drinks to launch a three-day brand awareness and trial event in London. The agency currently works with Teisseire as its lead activation, social and content agency. The Teisseire brand is nearly 300 years old and is famous in France for […]
The Snickers ‘You’re Not You When You’re Hungry’ campaign has plenty of legs, as the latest effort by BBDO New York proves, asking people to get one Snickers bar for the price of two. In the campaign, the brand is back to call out those making questionable decisions online, thus the one-for-two offer in […]
A Tale of 2 Blends is a new campaign released by Ogilvy Mumbai and Red Label. The brief was to to bring to life the brand platform of ‘Swad Apnepan ka’ in the digital space in a way that is engaging, endearing and warm. Much like Red Label tea. Red Label has always depicted the […]
Food is so heavily embedded into the culture of a country, that local people rarely notice how wonderful – and sometimes weird – their own food is. That is, until someone from a different place arrives… This insight sets the scene for J. Walter Thompson Amsterdam’s new TV commercial for Dutch supermarket PLUS. The […]
Heath & Heather, a leading supplier of herbal teas and infusions has announced the second phase of its bold new multi-channel campaign, Me to the Power of Tea. The biggest marketing campaign to date launches in conjunction with the brand’s latest expansion into Tesco supermarkets nationwide. This listing follows Heath & Heather’s recent distribution gains […]
Diageo, the makers of Smirnoff, the original vodka for everyone, know the best things in life do not have to be – and in fact, should not be — expensive or exclusive. That’s why the world’s most awarded vodka has partnered with some of the most fun personalities around: actor and producer Ted Danson, actress […]
Coca-Cola Great Britain has revealed a new design for the Coca-Cola range featuring new look packaging for Coca-Cola original taste and Coca-Cola zero sugar. The changes unify both variants with the iconic Coca-Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero sugar. A £5m marketing […]
Dr Pepper is the fuel for college football fandom, and its new marketing campaign for the 2018-2019 season – Fansville – is a parody TV show drama that captures the emotional rollercoaster of college football fandom. The episodic-like campaign, created by Deutsch, tells the stories of passionate fans in a fun and humorous way through […]
BBDO Guerrero won the Del Monte Spaghetti Sauce and Pasta business earlier in 2018, following a competitive pitch. The assignment kicks off with the launch of an integrated campaign for Del Monte’s range of delicious spaghetti sauces. Made from only the finest ingredients, Del Monte demonstrates its expertise in flavourful sauces with five appetising variants […]
Since announcing its #unstereotype movement in June 2016, Unilever has been striving to avoid and subvert gender stereotypes in advertising. The latest campaign for its Dutch peanut butter brand Calvé embraces the movement with some inspired casting. The spot features Dutch football player Lieke Martens, who was voted FIFA player of the year after winning […]