In the latest fall flavour lineup for M&M’s, the ‘Boo-terscotch’, which is butterscotch flavour, will be released in the fall of 2016 for a limited period. According to taste testers, the combination of white chocolate and butterscotch gives the new M&M’s the taste of Butterbeer—similar to the ones sold at Wizarding World Of Harry Potter in […]
Mondelēz International has partnered with the New York office of brand design agency Bulletproof to refresh the packaging and visual identity of one of America’s most-loved candy brands,Swedish Fish. Bulletproof was appointed to the project following a three-way pitch in July 2015. Swedish Fish arrived in the USA in the late 1950’s as an import […]
The UK’s fastest growing mint brand is bringing its ‘Who Says No to Mentos’ campaign to the streets of London, with a high profile taxi takeover activation. This latest promotion burst, follows the success of billboard advertising, interactive photo booths and extensive city centre branding in Birmingham and Manchester. Live since 14th March, this month […]
This spring, consumers can pucker up and “Kiss the Rainbow, Taste the Rainbow” with new Skittles and Starburst brand flavoured Lip Smacker Trios packaged inside colourful plastic eggs. Mars Retail Group paired with Lip Smacker and Markwins to create the four Easter novelties — perfect for egg hunts and basket building. Each festive egg contains three candy-flavoured […]
Pucker up America, the Sour Patch Watermelon flavoured Slurpee is the newest flavour to hit the 7-Eleven Slurpee machine this summer. This new flavour, inspired by chatter on social media from fans already asking for and enjoying these products together, will be exclusively available at participating 7-Eleven stores throughout its 100 Days of Summer, beginning July 1. […]
Based in California, chocolate company KIVA Confections has created a line of chocolate products infused with medicinal cannabis—“that is potent, consistent, and enjoyable to consume” for the cannabis edible market. Founders Scott Palmer and Kristi Knoblich created the Kiva Bars—rich chocolate bars that are laced with 15-milligrams of Tetrahydrocannabinol (THC) concentrate per serving—which comes in […]
What is photogenic, patriotic and celebrity all at once? The obvious answer is 421 Canadians coming together to break the Guiness World Records record for the most Selfies taken in one hour. This Canada Day, with the help of Degrassi star Melinda Shankar, Skittles made it happen – and it was selfie heaven. On the […]
German confectioner Haribo has launched a print ad campaign that features images of juicy fruits that have been digitally manipulated into the shape of the gummy bear. Known for producing these delicious bear-shaped chewy treats, the brand could hardly have found a better way to show how their gummy bears are filled with fruity goodness. […]
The Hershey Company announced Lancaster Soft Crèmes are now available at retailers nationwide in the USA. The rollout includes three flavors sure to satisfy every sweet tooth – Caramel, Vanilla and Caramel and Vanilla and Raspberry. Consumers looking for a throwback to the past and a totally new caramel experience will find just that in […]
When candy makers at Jelly Belly Candy Company set out to create the world’s first beer flavored jelly bean, the question wasn’t how; it was what. Ale or Lager? Stout? Lambic? Pilsner? In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly […]