7-Eleven & Sour Patch Kids Partner On New Slurpee Flavour

Pucker up America, the Sour Patch Watermelon flavoured Slurpee is the newest flavour to hit the 7-Eleven Slurpee machine this summer. This new flavour, inspired by chatter on social media from fans already asking for and enjoying these products together, will be exclusively available at participating 7-Eleven stores throughout its 100 Days of Summer, beginning July 1.

This summer, the world’s largest convenience store retailer has teamed up with #1 Sour Candy brand, Mondelēz International‘s Sour Patch, to make summer more delicious with the introduction of the newest Slurpee flavour, Sour Patch Watermelon, also with support from 7-Eleven’s long-time beverage partner, Fanta.

Fruit flavoured Slurpee flavours are the most popular among 7-Eleven customers and Sour Patch are one of the top-selling candies at 7-Eleven. This new Sour Patch Watermelon flavoured Slurpee really fits the bill, while also adding a new sour flavor twist.

“We’re always working to take Slurpee to the next level,” said Dennis Phelps, 7-Eleven VP of food service. “And its summer, a time when watermelon flavour is a natural fit. The new Sour Patch Watermelon Slurpee tastes delicious – it starts off a little sour, but always ends sweet.”

According to Laura Gordon, VP marketing and brand innovation, 7-Eleven really listened to our customers to develop this new offering. “New social listening tools give us the ability to interact directly with customers, learn what they want and quickly experiment with products and flavours they love. Our customers were already buying Sour Patch Kids with their Slurpee drinks, and drinking Slurpees through sour straws – so we know Slurpee fans will love it.”

“The new Sour Patch Watermelon flavoured Slurpee lets us bring our sour and sweet experience to consumers in a whole new way. We know teens love Sour Patch Kids as well as Slurpee so this is the perfect collaboration to delight our consumers outside of our traditional candy experience,” said Tara Apisa, Sr. Brand Manager US Candy & Halls at Mondelēz International.

Tim Jones, VP of Convenience at Mondelēz International went on to say that he was happy 7-Eleven captured the “Kids” and he was “proud and excited to work with 7-Eleven to join two of America’s great brands – Sour Patch Kids and Slurpee – into one fun and unique experience for the 7-Eleven customer this summer.”

Slurpee and Sour Patch are also taking the fun online making an appearance in the upcoming digital movie musical Summer Forever, from Relativity Digital Studios, which follows three lifelong best friends who vow to make their last weekend of summer the most epic of their lives with a “YOLO” pact to chase dreams, sing loud and face fears all before beginning “adult life”.

Stay tuned for the “Sour Patch Slurpee Selfie Challenge” fan campaign coming mid-July where fans will have the chance to show how they eat their Sour Patch Kids and drink their Sour Patch Watermelon flavoured Slurpee. Track #spkslurpeeselfie to join in on the fun.

Sour Patch Watermelon Slurpee is available exclusively at participating 7-Eleven stores nationwide in the US. The cost varies by location and size of the drink, ranging from $1.20 for a small to $1.70 for an extra-large.

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