A Concept Design That Gives Energy Drinks A Superheroic Makeover

A Concept Design That Gives Energy Drinks A Superheroic Makeover

Designed by Mike Karolos, this clever idea shows that consuming an energy drink does make us feel quite superheroic. Using these motifs, Karolos likens getting an extra surge of energy to having superpowers, adorning these cans with minimalistic illustrations of iconic Marvel and DC superheroes. Sadly, these energy drinks are not in production, but this […]

Antarctica Beer: Turning Beer into Train Tickets

Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]

Dry Dock Brewing Offer Craft Beer In Ball’s Aluminum Cans

Dry Dock Brewing Offer Craft Beer In Ball’s Aluminum Cans

Dry Dock Brewing Co., the 2009 Small Brewing Company of the Year at the Great American Beer Festival (GABF), is combining four of its award-winning, hand-crafted beers with the convenient, environmentally friendly technology of Ball Corporation‘s aluminum cans. For the first time in Dry Dock’s eight-year history, four of its beers are available in infinitely […]