Transporting fans into the world of CKE Restaurants; making the brand look as good as it tastes
The New York studio of the international design agency, Design Bridge and CKE Restaurant Holdings, INC.; the parent company of Carl’s Jr.® and Hardee’s®, launched the brands’ new visual identity today. Tasked with bringing the two regional brands – Carl’s Jr and Hardee’s together under one recognizable identity, the new look and feel invites fans […]
Fast food restaurant chain Carl’s Jr. is getting in on the hype for Steven Spielberg’s latest movie, Ready Player One. Carl’s Jr. recently tweeted that it would be changing the name of its charbroiled sliders to “SpielBurgers,” in honor of the director and his upcoming film. “Spielberg hasn’t signed off yet, but we assume he’s cool […]
With the premiere of Steven Spielberg’s much-anticipated blockbuster film, Ready Player One, debuting on March 26, all eyes in the film world were on the action-adventure film, and that includes burger chain Carl’s Jr. To celebrate the film and its acclaimed director, the fast-food restaurant and agency partners 72andSunny, thought it would be fun to […]
CKE Restaurants and 72andSunny Los Angeles have unveiled a new brand campaign, introducing Carl Hardee Sr., the fictional founder and amalgamation of Carl Karcher and Wilbur Hardee, who has returned to reclaim control of the company. The extended-cut film, that will run online and on broadcast, begins at the company’s headquarters, where young Carl Junior, […]
To promote its $4 Real Deal, Carl’s Jr. and 72andSunny have recruited rapper and notoriously value-conscious Lil Dicky. In the 30-second spot, Lil Dicky emphasizes how affordable the $4 Real Deal is by parodying the lavish spending in rap videos while enjoying the combo meal. Between leaf-blowing money, caressing piggy banks and lying in a bath […]
#AllDayBreakfast, WHAT’S GOOD? — IHOP (@IHOP) October 6, 2015 What’s the big deal with McDonald’s all-day breakfast in the US anyway? Some fast food brands just didn’t get what the entire hullabaloo was about and took to Twitter to express their sentiments. Amongst the names that had something to say, including Dunkin’ Donuts, Denny’s, Carl’s […]
Fast-food chain Carl’s Jr. took its relationship with 72andSunny to the next level by allowing the agency to actually create its new spicy burger. 72andSunny not only conceptualized the ‘Thickburger El Diablo’ burger but also developed the ingredients list, named it, and designed packaging, along with its traditional marketing duties. The burger includes jalapeño poppers, […]
Carl’s Jr. and 72andSunny have launched the brand’s new Super Bowl spot, airing in the Big Game on Feb. 1st and live online now. In the commercial ‘Au Naturel,’ Carl’s Jr. and swimsuit model Charlotte McKinney are stripping down and going all-natural for the first time ever. Within the ad, which supports the launch of […]
Carl’s Jr. and Hardee’s have announced their new X-Tra Bacon menu items as part of their promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past. The X-Men themed campaign created by 72andSunny features appearances by iconic X-Men characters who use their mutant superpowers to take down the X-Tra servings of bacon […]
http://www.youtube.com/watch?v=o0EzeStwP5I To reintroduce their popular Philly Cheesesteak Thickburger, Carl’s Jr. and Hardee’s have teamed up with Terrell Owens, former Philadelphia wide receiver, in an ode to Philly’s most famous food. Launching on broadcast today, “Philly Love”, created by 72andSunny, follows Owens down memory lane as he lightheartedly reflects on his hot-and-cold relationship with the City […]
