Elephant Atta to Turn Leicester Pink for Diwali Celebrations

Elephant Atta to Turn Leicester Pink for Diwali Celebrations

Elephant Atta will bring Diwali celebrations to Leicester in 2018, with an experiential campaign and sponsorship of the iconic big wheel. Developed by brand experience agency, ignis, Elephant Atta will invite festival goers to make their own delicious Cha-pizzas from a bespoke Citroen H van. Delicious pizza toppings will give visitors the chance to create […]

Hospitality Action Announces Big 180th Birthday Bash

Hospitality Action Announces Big 180th Birthday Bash

Hospitality Action’s 180th birthday celebrations are coming to a crescendo with a spectacular birthday party on Monday 2nd October at the Park Plaza Westminster Bridge. The evening will include a spectacular host of chefs who have seven Michelin stars between them. Tom Kerridge, Angela Hartnett, Ashley Palmer-Watts, Tom Sellers and Paul Hood, are among the […]

Tequila Cazadores Launches New Packaging

Tequila Cazadores Launches New Packaging

Tequila Cazadores, 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States, announced the launch of new packaging for its line of premium tequilas, coinciding with Mexico’s Fiestas Patrias celebrating the country’s independence from Spain in 1810. Created in 1922 by Don Jose Maria Banuelos in Arandas in […]

Jim Beam Honors The Legend Behind The Bourbon

Jim Beam Honors The Legend Behind The Bourbon

What’s a birthday party without a few friends? In recognition of legendary bourbon distiller Jim Beam’s 150 birthday, Jim Beam Bourbon is inviting anyone named Jim Beam (who is of legal drinking age) to join a once-in-a-lifetime birthday party at the world’s No. 1 bourbon’s historic distillery in Clermont, Kentucky. “If your name is Jim […]

Benihana Celebrate 50th Anniversary

Benihana Celebrate 50th Anniversary

Benihana celebrated its 50th anniversary. Starting as a small, four-table restaurant on New York’s West 56th Street in 1964, Benihana quickly paved the way for mainstream Japanese food in America. Today, Benihana Inc., the nation’s leading operator of Japanese theme and sushi restaurants, operates 78 restaurants in the United States, Latin America and the Caribbean. Fifty […]

Steak ‘n Shake to Celebrate 80th Birthday with Guinness World Records

Steak ‘n Shake to Celebrate 80th Birthday with Guinness World Records

Steak ‘n Shake is inviting America to a birthday party for the record books on Saturday, June 7, when it will celebrate its 80th birthday by attempting  the Guinness World Records title for the “Largest Birthday Sing-Along.” Steak ‘n Shake expects more than 20,000 customers to sing “Happy Birthday” simultaneously across its 529 U.S. locations. As they […]

Martini Celebrates 150th Anniversary

Martini Celebrates 150th Anniversary

Martini is celebrating its 150th anniversary this year and as part of the 150th anniversary celebrations this summer, the Martini Royale Terrazza will be at the Coronation Festival, taking place 11th – 14th July. This marks an historic year for both Her Majesty The Queen and the world famous Martini brand. Currently the No. 1 […]