Every Christmas since 1996, the M&M’s Brand has given its fans around the world the same gift – the iconic :15 second television commercial called ‘Faint.’ The beloved commercial created by BBDO features M&M’s spokescandies Red and Yellow interrupting Santa while he’s delivering gifts – causing both Red and Santa to faint. The long-running […]
HealthCare atHOME (HCAH) has launched a new campaign to raise awareness on the risks to people with diabetes that remain in diets high in sugar. “India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040,” said Vivek Srivastava, CEO and […]
Attention beer lovers with a sweet tooth: An Illinois brewery called Pollyanna Brewing Company has created a new beer, called the Fun Size Milk Stout, and it’s supposed to taste exactly like a Snickers bar. The market is already saturated with chocolate flavored beer, and there is, of course, this beer that is brewed with […]
Mars Chocolate UK announced the first ever TV advert for goodnessKNOWS, the company’s new brand which launched this summer. goodnessKNOWS was created to fit in with people’s busy lifestyles. Coming in four snackable squares, the product can be enjoyed all at once or eaten throughout the day. However it is not just snacking on the […]
BeOn, the chocolate energy brand has recently undergone a full strategic rebrand with the help of global strategic brand design agency BrandOpus. The rebrand encompasses a new name, new identity and new business model. Previously called Energems, BeOn provides great tasting, bite-sized chocolate gems that can be eaten on the go and provide as much caffeine as the average […]
Milk drink brand YAZOO, is introducing Chocolate to its No Added Sugar range, making it the UK’s first ever No Added Sugar and No Artificial Sweeteners Chocolate Milk Drink. Chocolate is already YAZOO’s best-selling flavour for its core range, but developing a chocolate milk drink with no added sugar and no artificial sweeteners took several […]
The West Midlands Vegan Festival is an annual celebration and promotion of ethical, compassionate, eco-friendly plant based diets and lifestyles. It is the longest running exclusively vegan festival in the UK, making it the perfect introduction to the vegan lifestyle. Last year’s event was obtained great success with over 1,000 more visitors compared to the […]
Over a million viewers watched the Facebook livestream as Barry Johnson, chocolate lecturer at London South Bank University’s National School of Bakery, won the UK and Irish national selection of the World Chocolate Masters last week. After a day filled with all-sensory excitement created by UK and Ireland’s new generation of highly creative chocolatiers and […]
For the first time in Brazil, The Hershey Company presents a product line campaign on TV. The goal is to generate even more knowledge and excitement for Hershey’s Special Traditional Dark, Mint, Orange and Cranberry flavours – all with the difference of being the only brand in the 60% cocoa category – as well as […]
Premium chocolate brand Godiva has partnered with esteemed photographer and director Rankin, to produce a new immersive global campaign, that showcases the sensorial artistry of its new range, Godiva Masterpieces. The campaign devised by creative agency CHI & Partners aims to bring to life how it feels to eat Godiva, and what sets it apart […]