Following its huge success locally, Clemenger BBDO Melbourne and Snickers‘ ‘Hungerithm’ platform is going global, with plans in place for the digital and retail platform to be rolled out across US and European markets.
The US has been the first region to roll-out the platform through a nation-wide partnership with 7-Eleven, rolling out to the convenience chain’s network of more than 9,000 stores.
Hungerithm’s launch in the US sees the platform pick up where it left off, rewarding consumers with cheaper Snickers’ bars the angrier the internet gets, albeit this time, it’s leveraging data from Twitter’s larger user base of 69 million monthly active US users.
Clemenger BBDO Melbourne CEO, Nick Garrett, said the global roll-out of Hungerithm was a great example of creativity being used in a powerful way to deliver significant business results.
Garrett commented: “As creatively powerful as Hungerithm was, the true beauty of it was in the simple and effective retail integration that enabled the creativity of the idea to impact sales and truly drive results. We’re incredibly proud of the team and of the recognition by the global MARS business and its regional retail partners who have shown immense belief in the power of our idea and its potential for scale.”
The roll-out is being managed by the Clemenger BBDO Melbourne team alongside BBDO affiliates in each region.
The US Hungerithm platform can be viewed at www.hungerithm.com.
Source: Campaign Brief