When Hershey relaunched its TAKE5 bar, it worked with creative agency Barkley to remix everyday experiences for its potential millennial customers, whether that’s conference swag or music festivals. In their latest activation, they remixed a nearly universal millennial experience: the Uber ride. Hershey and Barkley teamed with Uber to shake up the Uber ride in […]
In honour of the brand’s 75th anniversary, M&M’s asked fans to choose the brand’s newest peanut-flavoured addition to join Original Peanut on shelves. With more than one million votes cast, M&M’s is proud to announce Coffee Nut as the flavour loved most! Starting in August, the Coffee Nut flavour will join M&M’s Original Peanut, which […]
Ghirardelli is expanding into the snacking category with its new ‘Best Dressed Snack’ campaign, created by FCB West, for the brand’s new line of chocolate covered snacks. “The term ‘Best Dressed’ speaks to our premium ingredients that are dressed in rich Ghirardelli chocolate,” said Marlene Bartlett, brand manager, Ghirardelli Chocolate Company. “We wanted to encourage […]
Snickers has teamed up with 7-Eleven for an interactive campaign which sees prices of the brand’s flagship chocolate bar lower when the internet gets angry. Literally feeding on the rage of Twitter users, the confectionery maker has teamed up with the Melbourne Institute of Technology to create the ‘Hungerithm’ algorithm; which tracks the mood of […]
England footballers lead an armada of fans across the channel to France in Mars‘ new campaign ahead of the Euro 2016 football tournament. The £5m campaign, created by Abbott Mead Vickers BBDO, is attempting to align the chocolate bar with support for the team and will see the product’s packaging show the word “Believe” instead […]
Sydney’s newest attraction, The Calyx opens its doors at the Royal Botanic Garden Sydney on 11 June 2016, to form the centrepiece of the Garden’s 200th Birthday. The Calyx is a world-class horticultural experience that fuses art, theatre and flora through themed exhibitions. Launching with ‘Sweet Addiction’, the inaugural exhibition explores the botanic story of […]
Maltesers is set to make a return to UK TV screens from May 7th with its new advertising campaign from AMV BBDO. Maltesers believes that life is better when we don’t take things too seriously and the new campaign shows people demonstrating this lighter attitude to life with the help of Maltesers. The TV campaign debuted during […]
Shazam has announced an innovative new partnership with Nestlé, set to significantly enhance the way marketers engage with consumers and consumers engage with brands. The partnership sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team are on the search for people to join ‘The Breakers Party’ and […]
Cadbury Dairy Milk and Oreo have announce its new friendship with a new campaign by Saatchi & Saatchi Sydney for Cadbury Dairy Milk Oreo. This significant product innovation will be supported via a phased integrated campaign, themed around the brands’ evolving friendship and designed to captivate and drive purchase amongst the sweet-toothed audience. At the core […]
People do stupid things when they’re hungry. With the average person spending 4.7 hours a day on their smartphone, most/a lot of those stupid things now happen on those devices. To take advantage of this Snickers and Colenso BBDO built three of the dumbest apps the world has ever seen. Apps that no one in […]