Chocolate brand Milka has revealed its new global brand platform – Tenderness is inside, which launches today with a pan-European campaign. In March 2015 Mondelez International appointed Wieden+Kennedy Amsterdam as global creative lead for Milka’s advertising. Milka continues to be an iconic brand, and W+K were brought in to raise that bar even higher. Following a decision […]
GODIVA Chocolatier is kicking off its 90th Anniversary with the launch of a new limited edition collection that celebrates the brand’s roots while crafting the future. The collection is both sweetly nostalgic and at the cutting edge of chocolate and design innovation. Featuring eight of GODIVA’s most iconic chocolates – one for each decade since […]
Cadbury appears to be moving away from its longstanding ‘Free the Joy’ strapline via a new campaign for its flagship Dairy Milk product released under the new ‘Tastes Like This Feels’ positioning. Launched on April 2, the new global campaign comprised three 30-second ads that will be rolled out over the next few months, with […]
The search is on for the next great peanut – M&M’S Peanut that is. In honour of their 75th anniversary, M&M’s is empowering fans to choose the brand’s newest peanut–flavoured addition to its iconic line-up in a nationwide “Flavour Vote.” M&M’s Peanut – which became an instant classic when it was first introduced in 1954 […]
As Easter is celebrated on 27th March, many will be feasting on chocolate to mark the occasion. But despite the emphasis on the unhealthiness of chocolate confectionery, it seems consumers are turning to the treat as a result of its emotional benefits. Indeed, new research from Mintel reveals that over one third (38%) of chocolate eaters […]
Creative marketing agency, RPM, have been reappointed by Cadbury to create and deliver the brand’s largest ever Easter weekend experience in partnership with the National Trust and National Trust for Scotland. These events are the culmination of Cadbury’s £6 million ‘Bunny’s Been Busy’ Easter campaign which has seen the classic Cadbury purple egg pop up […]
No one needs more swag than at SXSW. But what if you could trade in your tees and cozies for something really worth something, like headphones or VIP concerts? That’s the idea behind the SXSW activation from Hershey’s TAKE5: an exchange that lets you trade your branded merch for something better. The TAKE5 Swag Exchange, […]
M&S has launched a new campaign for Easter showcasing its delicious range of chocolatey seasonal treats and innovative new Easter egg designs. The “Adventures in which came first” campaign, created by RKCR/Y&R, celebrates the chocolatey loveliness that is M&S at Easter, and plays on the age-old riddle – which came first the chicken or the […]
Cadbury Creme Egg is set to become the first UK confectionery brand to use the Snapchat ‘Sponsored lenses’ platform. Launching on March 12 and available for 24 hours only, the special filter will allow Snapchat users to give their selfies a Cadbury Creme Egg twist. Those using it can create images showing Cadbury Creme Eggs spilling […]
Mars Chocolate North America announced Right TWIX is setting out to confirm once and for all that it is America’s favourite TWIX by going head-to-head with their notorious archenemy in a nationwide taste challenge encouraging fans to Taste and Vote for their favourite side. Although to be honest, Right TWIX is not sure why a […]