Anthem Worldwide, the global creative agency has continued its partnership with Nestlé to create packaging designs for the highly anticipated KitKat Ruby chocolate bar. The new product which launches in the UK this month, has been developed to target millennial ‘foodies’ who are eager to discover new tastes. Paired with a crisp, light wafer, KitKat […]
Cadbury is launching a brand new campaign by VCCP, to celebrate and drive trial of the range of products under the Cadbury Dairy Milk Oreo portfolio, including recent launches Cadbury Dairy Milk Oreo Sandwich and Cadbury Oreo Bites. Designed to appeal to a younger audience (18-25), the social-led initiative includes a partnership with well-known influencer […]
BBDO Guerrero showcases a new take on the Snickers “You’re not you when you’re hungry” campaign with the introduction of the Snickers Disorganiser – a premium and special organiser launched alongside the release of Snickers Oats; the newest variant coming to Southeast Asia. Snickers and BBDO Guerrero wanted an interesting way to kick off […]
Mondelēz International owned Lacta chocolate, has always been a symbol for love in Greece. Years of advertising have established it as the perfect gift to give on Valentine’s day. But in an age of obsession with technology and Artificial Intelligence, Lacta wanted to remind everyone that without love, life is tasteless and that what […]
Snickers, with its iconic global campaign “You’re not you when you’re hungry”, is introducing a new twist – “You get confused when you’re hungry.” On Tuesday, March 27, Ronaldo, “o Fenômeno” (the phenomenon), was caught cheering for Argentina – Brazil’s historical football rival – at an exhibition game against Spain, in Madrid. This unique scene is part of a Snickers campaign […]
Cadbury, in partnership with creative agency Ogilvy Melbourne, has launched a first of its kind social experience for Facebook Live, bringing the joy of a Cadbury Easter to all Australians. ‘The Cadbury Live Egg Hunt’, a live 360 Facebook video, was created with Alt.vfx, Sydney. Designed to let anyone experience the excitement of a […]
Independent creative agency RPM are working again in 2018 with Mondelez International on the Cadbury Easter Egg Hunt for 2018. This will be the 11th year the event has run in partnership with The National Trust and The National Trust of Scotland, and RPM’s 5th year managing the campaign, which looks to leverage the ritual […]
J. Walter Thompson London has created a billboard that switches itself off in an activation for KitKat aiming to persuade the public to have a break from Electricity. On Saturday 24 March at 8.30pm millions of people around the world joined together to switch off their electricity for 60 minutes. To drive awareness of the […]
When it comes to chocolate eggs, bunnies and other treats, it seems there has never been so much choice for chocolate lovers around the world. According to Mintel Global New Products Database (GNPD), there has been a delicious 23% rise in Easter chocolate launches over the past year providing a plethora of chocolate choice for […]
Doisy & Dam are a UK based artisan chocolate manufacturer, who produce original flavours from innovative ingredients that have been ethically sourced from around the world, to create premium food products that provide the most delicious balance between nutrition and indulgence. They were looking to stand out on the shelves and communicate their exotic on-trend […]