BBDO Guerrero showcases a new take on the Snickers “You’re not you when you’re hungry” campaign with the introduction of the Snickers Disorganiser – a premium and special organiser launched alongside the release of Snickers Oats; the newest variant coming to Southeast Asia.
Snickers and BBDO Guerrero wanted an interesting way to kick off 2018 and did so by creating the Snickers Disorganiser – released in March, not January like other organisers.
The Disorganiser is a planning tool that depicts one’s life when hungry – clueless, misleading, confused, and overall chaotic – on every single page.
The limited edition souvenir was given to members of the press during the Philippine launch of Snickers Oats. Shortly after, Snickers Disorganiser was also released in the Malaysian market.
In addition, winners of an existing Snickers promo, which is ongoing in Malaysia and Philippines, can also receive the premium item.
“We are happy to have launched a unique and fun organiser with BBDO Guerrero that captures the message of what the brand has been long known for globally,” said Pek Kuan Yee, Category Business Unit Director of Mars-Wrigley Confectionery Developing Asia.
“The Snickers Disorganiser offers hope to confused and disorderly people everywhere. Because you’re not you when you’re hungry,” said David Guerrero, Creative Chairman of BBDO Guerrero.
Source: Campaign Brief Asia