Coca-Cola is using its annual festive marketing investment to build its Zero Sugar brand, a revamped effort on the discontinued Coke Zero. Kicking off the annual Christmas push is an integrated campaign culminating in a truck tour, TV ad (which is still under wraps), and more, tallying in at £7m. Aedamar Howlett, marketing director for […]
This Sunday evening, Asda will reveal its 2017 festive campaign, Best. Christmas. Ever. Launching simultaneously across ITV, Channel 4 and Channel 5, the hero spot will give viewers a behind-the-scenes glance into the magical world where Asda Christmas treats are created – Asda’s very own Christmas workshop called The Imaginarium. The integrated campaign was created by Saatchi & […]
The UK’s favourite sandwich brand, URBAN eat, is launching a Christmas Range of sandwiches that is guaranteed to satisfy hungry shoppers in the festive season, according to newly released sales figures. The streamlined range of limited edition tasty treats now includes Turkey Feast, Turkey, Bacon and Stuffing, a Piggies Under Blankets sub roll and a […]
Tia Maria is launching a new limited-edition Christmas Value Added Pack (VAP) across the grocery and convenience channels. Rolling out nationally from 1st November 2017, the 70cl gift packs will feature in various promotions across the top five major multiples during the festive period, with an off promo RSP of around £15. The premium packaged gift […]
As part of the Christmas campaign for Coca-Cola, J. Walter Thompson Brazil created the ‘Thanks Box’, a reverse vending machine. Passersby could buy a Coke to send to whoever they wished and say a very special ‘thank you’ in a super personalised way. The operation is simple. You choose between one of three versions of […]
Online food ordering platform, hungryhouse, has launched its ‘Love Takeaway, Actually’ campaign, to reward several of the nation’s most deserving Christmas heroes. The public were invited to nominate their loved ones and the three winning entries were treated to £100 worth of takeaway and a festive doorstep surprise inspired by the popular Christmas Rom-Com, Love […]
Award-winning Director Mark Albiston has partnered with adam&eveDDB London to create a beautifully crafted film for Lipton. Entitled ‘Bauble’, the spot unearths the strange, scary and funny parts of being a tween at school. Built on engaging, natural performances by child actors and coupled with honest and real photography with a magical quality, Mark creates […]
Independent agency 22sqaured, with offices in Atlanta and Tampa, is turning its holiday card into a gift to help feed the hungry. The agency has created a special Instagram account, @TheFeedThatFeeds, featuring pictures of dishes from top chefs and bakers in the Tampa and Atlanta areas. Every time a viewer likes one of the food […]
They’ve always polarised opinion at Christmas – but now everyone can celebrate the humble Brussels sprout with the world’s first online sprout-powered musical instrument. The Sproutboard BS -1.1 is a fun, free online game where you can rattle out some Yuletide songs to feast your ears on and delight family and friends this festive season. […]
J. Walter Thompson London has created a short, light-hearted video for KitKat that follows Santa on a day of do-gooding, offering Londoners a much needed break from their monotonous day-to-day and nine-to-fives. Santa was offering KitKats and well-deserved breaks to everyone; from the man handing out your City AM, to the legends making special Christmas […]