As part of the Christmas campaign for Coca-Cola, J. Walter Thompson Brazil created the ‘Thanks Box’, a reverse vending machine. Passersby could buy a Coke to send to whoever they wished and say a very special ‘thank you’ in a super personalised way.
The operation is simple. You choose between one of three versions of the commemorative aluminium bottle. Then, simply place the bottle into the machine. You will be invited to record a thank you video which can then be sent to your loved ones.
“We sought to innovate by creating a design project. We built a machine with a long, useful life that can be used in other opportunities, in addition to this Christmas campaign,” explains Gustavo de Lacerda and Nacho Mendiola, Creative Directors at J. Walter Thompson Brazil.
Chief Creative Officer: Ricardo John, Rodrigo Grau
Creative Director: Gustavo de Lacerda, Nacho Mendiola
Copywriter: Diego Ferrite, Marcel Ares
Art Director: Caio Gandolfi, Pedro Ricci, Pablo Lobo
Executive Creative Director: Humberto Fernandez
Creative Technologist: Sérgio Costa
Designer: Rodrigo Maia
Producer: Thiago Segundo, Daniel Rybak, Luciano Vilela
Creative Agency: J. Walter Thompson Brazil
Planner: Gisele Bambace
Head of Digital Production: Maísa Delgado
Account Management: Felipe Giacon, Stefano Paduan
Source: Little Black Book