Space is celebrating after winning gold at the MAAW Globes Awards – the scheme that recognises the ‘best of the best’ in marketing campaigns – with winners for 2013 announced today. The agency was awarded gold in the Alcoholic Beverages category for its ‘The Bulmers Way’ campaign for Heineken UK. ‘The Bulmers Way’ was an integrated […]
A new branding design created by Sketch Bureau‘s Fraser Reynolds, is to be launched by Irish cider brand Magners across all its products to reinforce its Irish heritage and give greater stand-out at the bar. It reintroduces the traditional green associated with the brand when it first launched in the UK in 2005 and brings […]
Jean-François van Boxmeer, Chairman of the Executive Board and CEO of Heineken, and Alexis Nasard, President of Western Europe & Chief Marketing Officer have spent November 6 visiting the company’s cider business HP Bulmer in Herefordshire. The company used the visit to call upon the Chancellor to halt the automatic, above inflation, increase in cider duty each […]
The UK’s No 1 Modern cider maker Bulmers and global social media agency We Are Social will launch a Facebook campaign this week, to remind fans about the fresh apples that are used to make Bulmers cider. http://www.youtube.com/watch?v=ReFvD19O1kM The Harvestimator, which launches this week on the Bulmers Facebook page, aims to extend Bulmers’ following on […]
Finland is a cider superpower, at 9 litres per capita, Finnish cider consumption is the second highest in the world after Ireland. Golden Cap, Finland’s first and Original cider brand has been providing the best-tasting range of ciders to Finnish consumers since 1962. Sinebrychoff appointed Taxi Studio to reposition and redesign the brand, and packaging […]
With lager companies now also looking to capitalise on the growth in the UK cider market, it seems that the nation’s desire for this fruity drink shows no signs of losing fizz just yet. Indeed, according to new research from Mintel, three in five adults (60%) now drink cider, significantly up from the previous year’s […]
Since the launch of its first bottle of Somersby Apple Cider in Denmark in March 2008, Carlsberg Group’s cider brand has gone from strength to strength. That same year, Somersby’s Apple was launched in Norway and by early 2009, Somersby Pear was introduced in both Denmark and Norway, and later in that same year, Somersby […]