Cinema goers across Scotland will have the chance to see Quality Meat Scotland’s powerful Scotch Beef PGI TV advert as it hits the big screen from next week. As part of the £500,000 ‘Know Your Beef’ campaign, the advert aims to highlight the credentials, quality and sustainability of Scotch Beef whilst setting out the facts […]
Until March 25th, moviegoers could only consume food and beverages bought in the theater’s food concessions in Peru. Any external purchase was forbidden. After a resolution by the National Institute for the Defense of Free Competition and Protection of Intellectual Property, this prohibition ceased, and consumers can enter movie theaters with good food “similar” to […]
To help launch V Pure, an energy drink with five naturally-sourced ingredients, TKT Sydney has teamed up with FINCH’s Benji Weinstein for the fifth time to create another installment in V’s, ‘The Massive Hit That Improves You A Bit’ campaign. V Pure is a game changer in the energy drinks category – providing more choice […]
Reaching out to consumers in a cinema may not be new, but driving their participation through an on-screen message definitely shakes things up a bit. This is exactly what McDonald’s did this Indian Independence Day. The brand celebrated diversity by relaying various messages around #BeDifferentTogether in a fun, engaging style. McDonald’s partnered with DDB Mudra […]
PITCH, a unique, open-air cinema, drinking terrace and street food venue is coming to Stratford in July, 2017. The ambitious new space is a design-led project by creative and outdoor ‘fun-architects’ ZAP Architecture, and promises to become a destination venue not only for the thousands of people who have flocked to the former Olympic Village, […]
Food design studio Bompas and Parr has come up with ice-cream that glows in the dark so that movie goers will be able to see in the cinema. The studio made this ice-cream for Cornetto, which features their trademark waffle cone dipped in chocolate. The special ice-cream consists of a golden-yellow filling and rests on […]
http://www.youtube.com/watch?v=zy9RpsUYyq8 Ever been to the cinema and quietly frowned upon fellow members of the audience who munch loudly on popcorn, or noisily slurp their drinks? Well Saatchi & Saatchi Denmark came up with a unique alternative to the annual ads created by Coca-Cola reminding the audience to be quiet during movie screenings, which made some […]
A study conducted by Cologne University into the effectiveness of cinema advertising screened whilst audiences eat popcorn has found that the traditional treat not only distracts those sitting nearby but the eater from what is happening on screen. According to researchers the reason for this tail off in recognition is that our brains automatically simulate […]
Belvedere Vodka is set to launch its first ever cinema campaign in the UK, which looks to promote the brand’s product and lifestyle credentials. Created by BBDO New York, the £300,000 campaign is called ‘A Night Out’ and is set to appear in cinemas throughout September and October. Nick Ambridge, senior brand manager for Belvedere […]