Belvedere Vodka is set to launch its first ever cinema campaign in the UK, which looks to promote the brand’s product and lifestyle credentials.
Created by BBDO New York, the £300,000 campaign is called ‘A Night Out’ and is set to appear in cinemas throughout September and October.
Nick Ambridge, senior brand manager for Belvedere Vodka, said:
Belvedere Vodka is a brand with growing awareness in today’s thriving drinks category. Cinema advertising will give us national reach to help grow awareness even further. On average, almost 14 million consumers visit the cinema every month and by placing our new advert with the right movies we aim to efficiently and effectively target potential consumers.