Coca-Cola has apologised after an online ad for Sprite prompted social media accusations of sexism. Banner ads and a homepage takeover on Joe.ie carried the slogans “A 2 at 10 is a 10 at 2!” and “She’s seen more ceilings than Michelangelo”. The ads prompted a flurry of angry comments on Twitter, with many saying […]
After celebrating its first birthday this past May, Orlando’s 400-foot observation wheel is bubbling with happiness over its new name: Coca-Cola Orlando Eye. This exciting partnership with Coca-Cola allows guests to share enhanced new experiences on the observation wheel from the moment they enter the attraction. Guests were greeted with a bold and contemporary look throughout […]
North America to Feature Elite Olympic Hopefuls Including Alex Morgan and Nathan Adrian As the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has its eyes set on celebrating gold – but not just the gold found on top of the world’s most elite podium. In the 88th year […]
Every successful athlete shares a common, fearless commitment to never settle in their pursuit of the next big thing. This summer, vitaminwater is challenging consumers everywhere to adopt that same mentality and “be a tryathlete” — someone who is always in pursuit of vibrant new experiences. Through the vitaminwater 2016 #beatryathletecontest, vitaminwater will reward consumers who […]
Coca-Cola Great Britain has launched its biggest new product campaign in a decade as Coca-Cola Zero Sugar, the new and improved sugar free Coca-Cola, hits shelves across the UK. The new recipe tastes even more like the original Coca-Cola Classic, but without sugar and is supported by a multi-million-pound marketing campaign. The launch, announced in […]
For 30 years, Sprite has been championing the sound, feel and culture of hip-hop in partnership with legendary rappers and artists. Back by popular demand, the Sprite Obey Your Verse campaign continues to celebrate hip-hop and pay tribute to the artistry of lyricism with a new set of cans featuring lyrics from 2Pac, Missy Elliott […]
Coca-Cola China this week unveiled its Olympics-themed advertising campaign that will lead up into this summer’s Rio Olympics. The campaign leverages global “That’s Gold” marketing platform of Coca-Cola by celebrating the human elements that really allow for everyone to have a “Gold Moment.” “Our challenge was to redefine ‘That’s Gold’ in a way that would […]
Speaking at the British Retail Consortium’s Retail Symposium 2016 event, Leendert den Hollander, VP and general manager of Coca-Cola Enterprises, said that the British soft drink industry had achieved a 14% calorie reduction over the last four years and contributed £11bn annually to the economy. He was also keen to highlight that Coca-Cola has been […]
Diet Coke is to release limited edition cans and bottles bearing cartoon versions of ‘Absolutely Fabulous‘ characters Edina and Patsy. The packs will be on sale from mid-June, just ahead of the 1 July release date of the Fox Searchlight Pictures movie of the BBC sitcom. The designs strike one odd note in not picturing […]
Striking a sense of balance during the day can be difficult to achieve, but sometimes all it takes to rejuvenate is a little break with a refreshing beverage. This spring, Dasani Sparkling is debuting new flavours along with new packages to help people find a little “me time” in their busy lives. Since its introduction, […]