[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” src1=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” width=”600″ height=”360″] Change4Life, the UK Government’s healthy living drive, has unveiled its traditional January campaign which this year focuses on encouraging parents to reduce the sugar intake of their children by making product swaps. The £2.6m ‘Sugar Swaps’ campaign, created by M&C Saatchi, launches January 5 across TV, radio, digital and outdoor […]
Coca-Cola is launching a new milk brand Fairlife, which will cost twice the amount of standard milk. The milk brand will launch in the US in December. It says that compared with standard milk, protein will be 50 per cent higher, sugar reduced by 30 per cent and there will be no lactose. Fairlife has […]
A 50 year-old Los Angeles man is drinking 10 Cokes a day for 30 days to help increase public awareness about the dangers of sugar in our diet. George Prior, father of two and Los Angeles resident, is taking careful daily measurements of his weight, blood sugar, body fat, and blood pressure, and blogging the […]
Coca-Cola is set to launch a Christmas TV ad this weekend that focuses on acts of kindness, in a wider festive push towards the theme of personalised giving. The “give a little happiness” spot ties in with Coca-Cola’s long-running ‘Open Happiness’ campaign. It features Coca-Cola’s Santa presiding over friends, family and strangers, carrying out various […]
The Coca-Cola Company, in partnership with (RED), invites people from all over the world to join efforts to help end mother-to-child transmission of HIV with the launch of a new campaign, titled “Share the sound of an AIDS free generation.” The campaign will feature an array of top artists as they debut new music, and […]
Coca-Cola Israel and digital agency Gefen Team have recently launched a campaign that had them printing over two million exclusively designed labels for its bottled Diet Coke beverages. Using a special algorithm, Coca-Cola managed to generate millions of different labels in various permutations of colors and shapes automatically for their ‘Stay Extraordinary’ campaign. According to […]
Sprite is launching a new video that captures LeBron’s return to his hometown of Akron from a whole new perspective. Directed by Jacob Rosenberg of the Bandito Brothers, the video “The First Home Game,” features James’ on-the-court highlight footage as local fans share their anticipation for his first home court appearance of the season. “I […]
Coca-Cola is unveiling the next step in its global partnership with Ubisoft with the launch of unique content available via the new mobile game Just Dance Now. The content will be available for free via QR codes on 250ml cans of ‘Coca-Cola’, ‘Diet Coke’ and ‘Coke Zero’. The mobile game will be downloadable for free […]
Calling all Taylor fans – now’s your chance to #MeetTaylor! Subway Restaurants and Diet Coke are collaborating to give fans the once-in-a-lifetime chance to meet global superstar and seven-time Grammy Award winner Taylor Swift. “We know many Subway guests and Diet Coke drinkers are passionate Taylor Swift fans too,” said Tony Pace, Chief Marketing Officer for Subway […]
With one sip of the delicious taste of Diet Coke, a long commute can feel like an urban adventure, and that unexpected Friday afternoon meeting might as well be an impromptu party. Since 1982, Diet Coke fans have been turning to the no-calorie sparkling beverage because they love its taste. And now, they can see […]
