Yonder Media creates digital and outdoor campaign for Vita Coco

Yonder Media creates digital and outdoor campaign for Vita Coco

Yonder Media has taken a content-first approach for its latest Vita Coco campaign, the leading coconut water brand, to highlight its Pressed and Pure products’ health benefits and how they can support an active lifestyle. The multi-layered media campaign involves a digital partnership, podcasts, paid social and outdoor. It focusses on building understanding of Vita […]

Pearlfisher Challenges the Sports Drinks Category with the Launch of New Coconut Water Brand, Toniq

Pearlfisher Challenges the Sports Drinks Category with the Launch of New Coconut Water Brand, Toniq

Pearlfisher London has created the naming, brand identity and design for the UK launch of new and innovative sparkling coconut water brand, Toniq. Toniq is the brainchild of respected nutritionist, and health & fitness entrepreneur, Zana Morris, who pioneered the concept of the intelligent gym – with The Clock and The Library. Zana is now […]

Jessica Alba Reminds Viewers ‘What’s Inside is Everything’ in Ad for Zico

Jessica Alba Reminds Viewers ‘What’s Inside is Everything’ in Ad for Zico

Ad agency POSSIBLE, in conjunction with Los York Studio, created a spot co-directed by Seth Epstein and Tom Green for Zico Coconut Water, titled “Whispers” starring Jessica Alba. Continuing Zico’s recent rebranding as a 100% one-ingredient coconut water, the minute-long ad shows off images of some of Alba’s greatest successes. Alba is displayed as bold, […]

innocent Coconut Water Cracks In To Category

innocent Coconut Water Cracks In To Category

The launch of innocent’s coconut water range in April has helped drive growth of the UK coconut water category as innocent drives incremental sales and takes market share. With consumers increasingly looking for delicious tasting, refreshing drinks with added health benefits, the UK coconut water market has seen significant growth, with Nielsen data reporting a […]

VO|CO Name Supermodel Alessandra Ambrosio Official Spokesperson

VO|CO Name Supermodel Alessandra Ambrosio Official Spokesperson

VO|CO, the world’s first beverage to blend pure coconut water with premium vodka into a “ready to drink” cocktail, announced that supermodel Alessandra Ambrosio has signed on to be the official spokesperson for the brand. In her role as VO|CO spokesperson, Ambrosia will be featured in the company’s advertising campaign, marketing and social communications. “We […]

COCOZIA Coconut Water Splashes Onto Earth Origins Market Shelves

COCOZIA Coconut Water Splashes Onto Earth Origins Market Shelves

COCOZIA, the fast-rising name in coconut water market, is expanding its reach onto Earth Origins Market, creating a perfect match for the health conscious, earth-friendly neighborhood market. Earth Origins Market customers will now be able to experience how pure and delicious organic coconut water can be. Since its launch in 2013 COCOZIA Organic Coconut Water […]

Epicurex Taps KeHE for Distribution of Its Coconut Water Cocozia

Epicurex Taps KeHE for Distribution of Its Coconut Water Cocozia

Epicurex, the manufacturer of 100% Organic Coconut Water Cocozia, has released a statement saying that it will partner with natural and specialty food distributor KeHE for its distribution needs across the state of Florida. Epicurex will leverage KeHE’s experience and distribution footprint to increase the market of its popular coconut water beverage. KeHE is already […]

ZICO Beverages Joins The Coca-Cola Family

ZICO Beverages Joins The Coca-Cola Family

Whether at the gym, shopping mall or office, ZICO Pure Premium Coconut Water provides the natural replenishment you need to renew. And now ZICO will be able to fully access the scale benefits of the Coca-Cola system. The beverage giants and ZICO Beverages LLC announced that Coca-Cola has acquired the outstanding ownership stake in ZICO. […]