Leo Burnett India Brings the Premium Coffee Chain McCafé to Life with a New Digital Campaign

Leo Burnett India Brings the Premium Coffee Chain McCafé to Life with a New Digital Campaign

McCafé, the innovative brand extension by McDonald’s, has been ruling its patrons’ hearts with handcrafted coffees since the concept was launched in 2013. To bring the sheer range of the McCafé premium offerings to life, McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or […]

Taylors of Harrogate Opens the Door to a World of Extraordinary Flavour with Major Rebrand

Taylors of Harrogate Opens the Door to a World of Extraordinary Flavour with Major Rebrand

Taylors of Harrogate has unveiled a full rebrand to bring to life its focus on ‘extraordinary flavour’. The new brand proposition, created with global creative agency Pearlfisher, includes the introduction of an evolved logo and vibrant new packaging designs across its tea and coffee ranges. The rebrand will see Taylors’ range of tea and coffee […]

Starbucks to Acquire Remaining Shares of East China JV to Operate All Stores in Mainland China

Starbucks to Acquire Remaining Shares of East China JV to Operate All Stores in Mainland China

Starbucks announced entry into a definitive agreement to acquire the remaining 50% share of its East China (“East China JV”) business from long-term joint venture partners, Uni-President Enterprises Corporation (“UPEC”) and President Chain Store Corporation (“PCSC”) for approximately $1.3 billion in cash consideration in the largest single acquisition in the company’s history. Starbucks will assume […]

Nescafé Azera and Twelve Tap into Young Design Talent to Launch Range of Iconic Tins

Nescafé Azera and Twelve Tap into Young Design Talent to Launch Range of Iconic Tins

Twelve, the integrated brand activation agency, has developed a multichannel campaign for Nescafé Azera, with a range of iconic and desirable limited-edition designed tins at its heart, created in collaboration with top emerging design talent from the University for the Creative Arts (UCA). The activity marks the third consecutive year that Nescafé Azera and Twelve have worked […]

Eco-friendly Halo Coffee Launches £1.6m Equity Fundraising Campaign for Global Launch

Eco-friendly Halo Coffee Launches £1.6m Equity Fundraising Campaign for Global Launch

Halo launched this February and, despite zero media spend, garnered global media coverage and conversation, catapulting the brand into the coffee limelight. Halo is now seeking to raise £1.6m to aggressively grow the business in the UK and globally. It is fundraising through Growthdeck, the private investor platform which, since launch in early 2016, has […]

Boom in Demand Sees Edinburgh Duo Forge a New Kind of Coffee Culture

Boom in Demand Sees Edinburgh Duo Forge a New Kind of Coffee Culture

Could Scottish drinking habits be changing? Dave Law and Tom Hyde, founders of Scotland’s first ‘coffee bar’ – Brew Lab – certainly think so. Spotting a gap in the market, the Edinburgh duo are preparing to expand with a new late night speciality offering; that seeks to challenge coffee’s reputation as a ‘daytime-only’ pursuit. In […]

Starbucks Debuts Nitro Cold Brew in the UK

Starbucks Debuts Nitro Cold Brew in the UK

Starbucks has introduced Nitro Cold Brew on tap at its first location in the UK in London, with plans to roll out to up to 100 more stores around the country in the summer. The launch of Nitro Cold Brew in the UK follows a successful nationwide launch of Starbucks Cold Brew in 2015. Nitro Cold […]

Starbucks Debuts Its First Single-Origin Yunnan Coffee in China

Starbucks Debuts Its First Single-Origin Yunnan Coffee in China

Starbucks Coffee Company launched its first Starbucks Single-origin Yunnan coffee to usher in the New Year in China. Available for a limited time across all Starbucks retail locations in Mainland China, the new Starbucks Single-origin Yunnan coffee pays tribute to four years of close collaboration between the Starbucks China Farmer Support Centre and local coffee […]

McDonald’s Uses Eye-Catching Typographic Ads To Promote Its Coffee

McDonald’s Uses Eye-Catching Typographic Ads To Promote Its Coffee

Regardless of what time you wake up, McDonald’s has a cup of coffee ready for you. That seems to be the message that the fast food chain is trying to convey in the following ads, which were designed by Leo Burnett Dubai. Made only with typography elements, the ads also feature the chain’s signature colours […]

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