First ever US print issue – launching on September 28 – set to be shared to all 535 members of Congress and features first Firetree ad created by Leagas Delaney
Global communications agency Leagas Delaney today unveils its first ad creative for Firetree Chocolate, made exclusively for the launch issue of Spectator USA. The Spectator, published weekly from London since 1828, will launch its first print edition in the USA on September 28th, which will be supplied to all 535 members of Congress. The launch […]
Nestlé’s Leite Moça has just released a spin off of the “Everything that can go right, will go right,” campaign created by FCB Brazil, under a concept that focuses on the Moça Laws. In addition to trying to strike an emotional chord among Brazilians by bringing back delicious memories related to the brand, the […]
Lay’s Kettle Cooked, one of the many brands from PepsiCo‘s Frito-Lay division, introduces a new chip style just in time for spring. Lay’s Kettle Cooked Lattice Cut potato chips are now available nationwide in two flavours: Aged Cheddar and Black Pepper; and Roasted Garlic and Sea Salt. New Lattice Cut Kettle Cooked potato chips start […]
Pringles is introducing its first-ever tortilla chip – new Pringles Tortillas – just in time for basketball tourney season. Loaded with taste bud-tingling ingredients, Pringles Tortillas satisfy practically any savory craving with three flavors: Original, Nacho Cheese and Southwestern Ranch. While retaining the iconic Pringles shape, Pringles Tortillas are thicker chips because they’re made of corn, not potatoes. They’re perfect for dipping, but […]
Nestlé Japan has developed a new mini KitKat that can be eaten as chocolate bar or baked. When put in the oven for two minutes, this KitKat becomes like a crispy cookie. Working with Japanese chocolatier Takagi, who recently developed KitKat’s first boutique, the company has developed the world’s first KitKat that can be baked […]
At this year’s SXSW (South by Southwest) festival, Oreo gave attendees the chance to indulge in 3D-printed cookies which came in a variety of different shapes and sizes as determined by Twitter. Unlike a traditional vending machine, the company’s “Trending Vending Machine” relies on social media to determine which flavors and color combinations are available. […]
For nearly 90 years, Honey Maid has been a wholesome part of snack time, and today the brand launches its latest integrated marketing campaign that celebrates a continued commitment to making nutritious products for every wholesome family. With the new “This is Wholesome” campaign, Honey Maid recognizes that while the makeup and the day-to-day lives […]
Doritos, one of the marquee brands from PepsiCo‘s Frito-Lay division, announced its return to the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas, with its boldest headlining act to date: Lady Gaga. With an exclusive performance celebrating the multi-platinum-selling artist’s latest album ARTPOP – which debuted at No.1 on the Billboard 200 […]
The Hain Celestial Group, a leading organic and natural products company providing consumers with A Healthier Way of Life, announced a packaging refresh for its TERRA brand root vegetable chips. The new look, designed by brand agency CBX, puts a modern spin on the brand’s classic black bag with dramatic food photography and a crisp […]
The real food flavors of classic hot wings are soaring into the chip aisle as Ruffles, one of the many brands that makes up PepsiCo’s Frito-Lay division, introduces Ruffles Deep Ridged Classic Hot Wing flavored potato chips inspired by Buffalo Wild Wings. The new flavor, which hits store shelves this month, offers a unique combination […]
