Cadbury is to introduce what it claims is a more “accessible” look to the packaging for its flagship Dairy Milk brand in an attempt to bring the product closer to the “informal” tone of its marketing. The makeover, the 23rd in the brand’s 108-year history, introduces brighter colours and lower-case font to give the packaging […]
Bulletproof has given Ritz crackers a new look by refreshing the brand’s identity and redesigning its packaging. The consultancy was appointed in January by Mondeléz International, which owns Ritz, and was asked to overhaul the European portfolio of the cracker. Bulletproof looked at the history of the brand, its current equities and new product developments […]
Crisp brand Tyrrells is running an on-pack promotion with a bizarre array of prizes, including Des as a middle name, an “uncomfortably long handshake” and a tattoo of your boss. Should the winner not be tempted by the 24 money-can’t-buy prizes on offer, they can opt instead for £25,000 in cash. The promotion is appearing […]
Doritos and AMV BBDO are celebrating Halloween with a campaign set exclusively on emerging channel, Snapchat. The campaign follows on from Doritos pioneering use of social media in its recent campaigns, with the ambition of creating a consistent and exciting social presence for fans, and cementing itself as the go-to snack for all social occasions. […]
BBH Singapore and Chupa Chups have unleashed two new campaigns to help the kiddies get Halloween excited and in a ghouly mood… Let the Chupa Costumator help you pick your Halloween ensemble. Besides the sugary tricking and treating, the only other rush this Halloween will probably be finding yourself a horror-ble costume! To help you […]
While the Western European chocolate confectionery market reached a sweet £19 billion in 2012, it looks like it is Germans who have the sweetest tooth in Europe. Indeed, according to latest research by Mintel, Germany accounted for a quarter (24%) of the Western European chocolate confectionery market in 2012, equating to a retail market value […]
Orville Redenbacher’s Gourmet Popcorn, a brand of ConAgra Foods, has the perfect new fall offering for snackers or party hosts in search of a delicious but guilt-free option – Gourmet Naturals microwave popcorn. Available in Orville Redenbacher’s convenient Pop Up Bowl, Gourmet Naturals pop up light and fluffy and come in four taste–tantalizing flavors, each […]
Kit-Kat maker Nestle has insisted that the move to cut levels of saturated fat from its chocolate bars will not have any impact of the taste of the chocolate bar. The food company says it will cut 3,800 tonnes of saturated fat from over a billion Kit Kat bars per year by reformulating the recipe […]
Aesop has created new designs for Bristows Traditional Bonbons confectionary. The consultancy worked on new packaging, print collateral and point of sale materials for the brand, which feature a series of ‘gurning’ faces with straplines ‘they suck’ and ‘they’re chewy’. Martin Grimer, Aesop executive creative director, says, ‘This was all about injecting fun and personality […]