Cadbury Creme Egg is set to become the first UK confectionery brand to use the Snapchat ‘Sponsored lenses’ platform. Launching on March 12 and available for 24 hours only, the special filter will allow Snapchat users to give their selfies a Cadbury Creme Egg twist. Those using it can create images showing Cadbury Creme Eggs spilling […]
Mars Chocolate North America announced Right TWIX is setting out to confirm once and for all that it is America’s favourite TWIX by going head-to-head with their notorious archenemy in a nationwide taste challenge encouraging fans to Taste and Vote for their favourite side. Although to be honest, Right TWIX is not sure why a […]
Cadbury has dropped three large eggs into the Loch Ness in the Scottish Highlands, making it look like the Loch Ness Monster is slowly emerging from beneath the surface. The stunt by Carat is part of the brand’s Easter campaign to make Cadbury synonymous with this time of year. It also builds on its 15-year […]
To celebrate the brands historic 75th anniversary, M&M’s is launching a major initiative that will bring the celebration to its fans – all year long. Created by BBDO New York, the campaign, themed ‘Celebrate with M,’ will include a number of elements, including the release of ‘Candyman,’ a modern remix of Sammy Davis Jr.’s The […]
Nestlé has announced a significant investment in Baci Perugina to further strengthen this iconic Italian chocolate brand on the world stage. Nestlé will extend and modernise its factory in San Sisto commune and establish a new business unit to drive global growth for our Italian chocolate business. This includes investing in marketing to grow Baci […]
Häagen-Dazs, the iconic luxury ice cream brand from General Mills, is once again leading the way in innovation, entering into the handheld category with the exciting launch of new Häagen-Dazs Stick Bars. Available exclusively to the convenience channel in single packs from this month, it will be supported by a heavyweight 360 degree marketing campaign that […]
KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies. The package developed by creative agency J. Walter Thompson London, included one of the bars and a mock parking lot for people to ‘park’ their mobile phones to enjoy a ‘phone-free’ break. The insight behind the […]
Oreo is the latest brand to jump on the virtual reality (VR) bandwagon with a film that takes viewers on a whimsical tour of its ‘Wonder Vault,’ the magical place where its cookie flavours are dreamed up. In the film, viewers are walked through what looks like a VR version of Candy Land to see […]
United Biscuits has announced the launch of two brand new initiatives as part of its sweeet campaign; the latest ad in the iconic sweeet series and the McVitie’s iKitten app – the first digital initiative of its kind for Britain’s best-loved biscuit brand. The new advert, an extension of the current two year campaign, has […]
Snickers is taking its “You’re not you when you’re hungry” message to 2016’s Sports Illustrated Swimsuit issue for a second year in a row, which hits news stands on February 17. This year, the brand is taking over both sides of the back page showcasing how hunger symptoms come to life for Snickers Hunger Bars, […]