If you are in need of a convenient and practical Christmas tree this festive season, here is one that will delight you. French chocolatier Le Chocolat by Alain Ducasse has just released a chocolate Christmas tree that you can easily assemble from a flat-pack box. Created by graphic designer Pierre Tachon, the eight-inch tree consists […]
As the countdown to the festive season starts millions of Brits already have one worried eye on the exhausting side of Christmas. On top of this, they have to contend with more and more Christmas ads, starting earlier and earlier, featuring traditional jingly bells, families around the turkey, re-recorded Christmas songs and all the usual […]
Godiva Chocolatier is delighted to help put consumers in the giving spirit this season by launching the “Hot Chocolate for a Cause” program benefitting children in need with Toys for Tots. Godiva will donate $1.00 to Toys for Tots for every Godiva Hot Chocolate beverage that is sold in their retail stores from Giving Tuesday, […]
While the majority of the Black Friday frenzy has shoppers scrambling for discounts on electronics and clothing KitKat has cleverly weaved itself into the fold with a new ad which taps into the consumerism and exhaustive nature of the day. Created by J. Walter Thompson London, the new KitKat ad adopts one of the universal […]
45,000 Quality Street wrappers fall from the sky as families, residents and animals frolic in an idyllic snow-covered festive street as it positions the chocolate favourites as the “First sign of Christmas”. In selected cinema screenings, the audience will also be given a magical 4D experience with real wrappers fluttering down on them as the […]
Mondelez’s Trident Gum is pairing up with data firm Strap to offer consumers free gum based upon their physical activity levels. Consumers who shop at Kum & Go, a Midwestern convenience store chain in USA, can opt to share activity, food and sleep data from either a wearable device or their smartphone. Using Kum & […]
Mars’ candy bar brand Twix has revealed the videos from its ‘create-a-thon’ competition that saw BBDO creatives from around the world battle to create the perfect Twix spot. Twix challenged ten global BBDO teams to each create a “visually powerful” video for the candy bar that “crosses borders” and plays off of the brand’s ongoing […]
Cadbury and SapientNitro recently unveil the Australian Crowd-Coloured Short Film, the culmination of a 4-week collaborative digital initiative. Based on an original creative concept by SapientNitro and facilitated via an innovative digital interface, this initiative forms part of the Cadbury Dairy Milk Marvellous Creations campaign encouraging people to come together to ignite the party spirit. […]
Parenting network Mumsnet has added a chocolate emoji to its emoticon alphabet to celebrate its year-long commercial partnership with Cabury. The chocolate maker inked a six-figure deal with the platform at the start of October to deliver online promotions, recipes and ads, as well as content centred around seasonal trading and product launches, . Adding […]
Smint, the UK’s fastest growing sugar-free mint brand is adding one of its best-selling Mint packs in a new £1 PMP format to its minty fresh collection. Now available to selected independent retailers and wholesalers across the UK, the packs are expected to be very popular with impulse shoppers. The premium quality mint brand is […]