With a lot of good humor, a new campaign created by DAVID São Paulo explains the most famous naming right ever launched in Brazil. Recently, BIS, a chocolate brand of Mondelez, announced one of the most significant naming rights contracts for a stadium in Brazil. The famous Morumbi Stadium, which hosts football matches and large […]
The brands have joined forces in a unique collection that creatively blends the identity and essence of both, symbolized by the collection’s flagship product, the FX-33 sneaker; the campaign “The Collab Born from Fire” was created by DAVID São Paulo FILA and Burger King® unveil an unprecedented collaboration inspired by urban lifestyle, a shared characteristic […]
Brand chooses gaming bugs to portray gamers’ experience and surprises people with glitched products, glitched comms and also glitched offers with special prices
Burger King Embraces Glitches In Its New Gaming Campaign, “Burger Glitch”
The goal of many food commercials is to trigger physical sensations like taste and smell by using the association of sight and sound. Making people feel moved by the faux-burgers they see on the screen so they swing through a drive-through next time they are out is a tried-and-true technique. Burger King’s latest Brazilian ad finds a […]
Burger King has no problem zinging and prodding its rival fast food restaurants. Now, the chain is encouraging fans to ‘burn’ those rivals thanks to a new app feature that sees billboards engulfed in flames. With the ‘Burn That Ad’ campaign, anyone who launches the Burger King app in Brazil and points their smartphone at its […]
If you want to feel old, drink in the fact that Coca-Cola’s beloved polar bears are now 25 years old. In a 45-second Christmas ad created by agency David Sao Paulo, the bears offer life lessons akin to Little Golden Books and continue to give viewers all the feels. “Christmas Rules” shows the polar bear […]
The lines between opinion and hate speech are blurring, and Burger King Brazil is taking aim at those who would confuse the two. A new video for Burger King compares criticism of the brand with prejudiced remarks taken from social media to bring awareness to the point that there should always be room for […]
Brazilian voters are going to the polls on October 7 in the first round of the presidential election. In an attempt to raise awareness of the importance of an informed voting decision Burger King, along with creative agency DAVID São Paulo, launched an irreverent, disruptive campaign: the Blank Whopper. Can you imagine getting a sandwich […]
“Use kind words only. Learn to share. If you can’t make it on your own, it is okay to ask for help.” A new Coca-Cola video highlights the affirmative values behind every household rule, showcasing day-to-day situations in a lighthearted way. With the slogan “every house has its rules but they take on a special […]