Steinlager Pure Commends Pioneering Kiwis in Latest ‘Keep It Pure’ Campaign via DDB NZ

Steinlager Pure Commends Pioneering Kiwis in Latest ‘Keep It Pure’ Campaign via DDB NZ

 Steinlager Pure has launched a new TVC under the successful Keep it Pure campaign platform by DDB New Zealand. The inspiration for this latest Keep it Pure instalment was drawn from New Zealand’s strong legacy of pioneership and the idea that pioneers don’t compromise. The spot follows pioneer-ing Kiwi, Zane Lowe, whose father Derek […]

Up&Go Launches New ‘The Right Type of Energy’ Campaign in Australia and New Zealand

Up&Go Launches New ‘The Right Type of Energy’ Campaign in Australia and New Zealand

A new TVC for Up&Go will be airing in both Australia and New Zealand for the first time in January. The 30″ spot has been created by DDB NZ, as part of a wider campaign to drive reappraisal of Up&Go as a source of ‘the right type of energy.’ This is the first piece of work DDB […]

Skittles Makes ‘Super Bowl’ Ad to be Seen by Just One Fan

Skittles Makes ‘Super Bowl’ Ad to be Seen by Just One Fan

 Skittles and DDB have managed to come up with a new twist on Big Game advertising hype: the “most exclusive Super Bowl ad ever.” The candy brand swears that it’s made a “real, multimillion-dollar Super Bowl ad,” featuring a celebrity, that’s on par with the sophistication of its previous Super Bowl ads, but will […]

Dairy Farmers of Canada Encourages You To ‘Pour A Tall Cold One’

Dairy Farmers of Canada Encourages You To ‘Pour A Tall Cold One’

Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip.  The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’. […]

McDonald’s New Zealand Makes Burger History with DDB

McDonald’s New Zealand Makes Burger History with DDB

To promote the new, innovative ‘Create Your Taste’ service now available in New Zealand, McDonald’s has launched a campaign where locals can become a part of history by creating their own burgers. With literally millions of unique burger combinations to be made, the possibilities are endless and McDonald’s has turned their burger-lovers in to burger […]

Biscuit Brand ‘Tim Tam’ Goes Tech For Fan Poll

Biscuit Brand ‘Tim Tam’ Goes Tech For Fan Poll

Legendary biscuit brand Tim Tam has launched a campaign for its new Chocolicious Bites with a creative designed by DDB and executed by MEC and Social Ally. It focuses on an interactive consumer poll utilising real-time technology, offering fans a year’s supply of Tim Tams. The campaign launches online via Facebook. “Real-time communications is the […]

Tribal WW Launches Mobile-Led, Multifaceted Campaign for McDonald’s

Tribal WW Launches Mobile-Led, Multifaceted Campaign for McDonald’s

Tribal Worldwide Shanghai launched a multifaceted mobile campaign featuring McDonald’s “I See Fries” in early September, utilizing the platform of China’s biggest Smartphone photo filter application, Meitu. The campaign leverages the mobile platform where users of Meitu are encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual ‘McDonald’s […]

New Devondale Dairy Soft Campaign From DDB

In recent times Devondale, Australia’s largest dairy co-operative, has forged a reputation for making some of the industry’s most talked about advertising. Their new campaign for Devondale Dairy Soft should be no exception. Following in the comedic footsteps of ‘Soy After Taste Face’ for Fast Start, this new campaign centres on the ugly bust ups […]