PB Creative develops a new brand concept for a range of artisanal rare-breed dairy products, in response to a direct-to-consumer challenge set by FMCG title The Grocer. The success of the dairy sector has been dwindling recently. Public health campaigns and concerns about animal welfare have taken their toll, with many consumers falling out of […]
Sweetwater Brewing Company has tapped 22squared in creating the beer-maker’s first-ever cannabis strain flavoured drink, called ‘420 Strain: G13 IPA.’ “Brands typically approach ad agencies for messaging and campaign development after the product has been established,” says John Stapleton, director of innovation and design at 22squared. “In this case, we were the integral partner on […]
Stacked with stale dated brands, the cake aisles of further afield proved a tasty opportunity for Premier Foods’ International Team. Mr Kipling needed a confident international expression and Leeds-based strategic branding agency, Robot Food, were chosen to deliver. For many in the UK, Mr Kipling’s range of iconic cakes holds a special place, but internationally […]
After a long-standing partnership working with Meatsnacks Group – establishing a new creative and strategic vision and aligning its brand portfolio to attract new audiences – Pearlfisher London was tasked with creating the brand creation including the identity and packaging design for Meatsnacks pioneering new brand KRAVE. Talking through the strategic approach, Kristoffer Parup, Senior […]
Kombucha start-up FIX8 launches in the UK in October, with new brand creation by design agency B&B studio. Available as a range of three core flavours – Triple Ginger, Strawberry Tulsi and Citrus Saffron – presented in glass bottles, FIX8 is a brand born from the idea of positive addiction. In a nod to the […]
Glorious has launched a new range of street food soups with design by Nottingham based brand and packaging specialist Pure. As a brand, Glorious changed the notion of soup from a winter warmer into a taste exploration with recipes inspired by ingredients and flavours from around the world. The new range sits perfectly with the […]
Award-winning brand advice and strategic design agency, Cocoon, have created a set of limited-edition cans, off-pack materials and videos that bring Staropramen’s historical stories to life around the world. “Limited editions always represent a great opportunity to refresh packaging and communication. Moreover, they are an ideal platform to play out brand values and tell new […]
Stoneleigh hails from Marlborough, New Zealand’s most famous wine region, with an enviable international reputation for producing the best Sauvignon Blanc in the world. The challenge with any brand redesign is to consider what stays and what goes. What equities are required to keep brand recognition amongst current consumers, whilst attracting new ones. The Stoneleigh […]
The Surrey Copper Distillery has launched Chimes English Extra Dry Vermouth, with brand identity and packaging developed by Nude Brand Creation. This is the second product from the distillery established by Dr Chris Smart and Professor Katherine Smart and follows the release of Copperfield London Dry Gin, also designed by Nude Brand Creation. Chimes English […]
Fortnight Collective has been working with Yasso Frozen Greek Yogurt for a year-and-a-half, and in that time it has helped build the company’s brand strategy, creative development, packaging and website. The short timeline of collaboration was even more condensed for the brand’s latest effort – new holiday flavour packaging. Fortnight Collective, based in both Boulder, […]