B&B has partnered with The Herbtender on the launch of a range of five organic teas, crafted with adaptogens, functional mushrooms and herbs. The agency worked on the original brand creation of The Herbtender – covering brand positioning, creative strategy, naming, brand design and packaging – across its initial product offering of adaptogenic supplements. The […]
Strategic food and drink brand consultancy The Collaborators has worked with fellow B Corp and ethical bottled water brand One Water to refresh its brand identity and packaging – bringing greater warmth, purpose and clarity to a business founded on doing good. Set up in 2005 by Duncan Goose, One was created with a clear […]
Creative agency, BrandMe present a new identity and packaging design for energy drink, Maxx Power, that empowers individuals and amplifies self-expression, putting the brand at the forefront of the Armenian and Georgian markets. BrandMe’s task was to reposition and redesign both identity and packaging for Maxx Power, to capture the brand’s raw energy through a […]
AWL Agri Business (formerly Adani Wilmar Ltd), one of India’s leading FMCG and agribusiness corporations, has reached a significant milestone in its journey with a progressive new corporate identity, developed in partnership with global brand consultancy bluemarlin. After winning the strategic and creative pitch, bluemarlin aimed to deliver more than a traditional rebrand – the identity […]
Strategic food and drink brand consultancy The Collaborators has partnered with Applewood – Britain’s original smoky cheddar – to reposition and refresh the brand for modern cheese lovers. The design evolution aims to strengthen Applewood’s number one position in the smoked cheese category whilst broadening appeal amongst younger shoppers who crave flavour-forward food experiences. First […]
Boundless Brand Design unveil its latest collaboration with the delightfully peculiar Hendrick’s Gin: The Whimsical Watering Can. Exclusively available in Global Travel Retail, this unconventional gift pack reimagines the gifting experience, capturing the essence of Hendrick’s signature eccentricity. Designed to stir curiosity and spark joy, The Whimsical Watering Can is more than just a vessel, […]
Smiling Wolf is a premium, functional spirits range that blurs the line between non-alcoholic and alcoholic to offer an unprecedented mood-enhancing experience. Everything you would expect from a classic alcoholic spirit (flavour, mouthfeel, experience, story, quality and effect) but without the downsides. An uncompromising range that looks, feels, tastes, mixes and performs like a classic […]
Creative agency, BrandMe, introduces a new identity and packaging design for well-loved tofu brand Lunter, in a move to spark culinary creativity, elevate taste appeal and drive growth across Europe. BrandMe’s challenge was shaping a rich brand story and positioning that aligned with current consumer desires for ease, excitement and exploration in the kitchen. The […]
The FAB Awards provided a bit of much needed cheer this week with the 27th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 5th June 2025. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
North-West based branding and packaging design agency Into the Light has created Oaf – a new, disruptive, gluten-free bread brand for client Juvela. The Oaf range aims to bring fun, simplicity and playfulness into the traditionally staid and medicinal gluten-free bakery category. The range, launching into Tesco, consists of a white and seeded sliced loaf […]
