BrandOpus has created the branding and packaging for Vivid, a new ‘super-food’ soft drink start-up. Vivid is created from matcha, a ground powder originally from Japan that Vivid claims to be ‘energising’, ‘clarity-bringing’ and high in antioxidants. BrandOpus says this is the ‘first Matcha drink developed for the on-the-go consumer’. The consultancy’s designs for Vivid aim […]
A clear understanding of evolving consumer behavior helped McLean Design and new client PS Let’s Eat introduce an unfamiliar but über healthy European dairy product called German-style quark to a highly skeptical American market. “Our design team created a brand called Elli as the latest cool arrival to the U.S. dairy aisle,” says Ian McLean, […]
Wendy’s customers will have the opportunity to enjoy their favourite menu items in a new urban design setting as the company officially opens a new concept restaurant in Edmonton’s Mayfield district on July 27. The Mayfield location is the second “urban design” concept restaurant in Canada and was designed to engage all five senses and […]
New modern Japanese restaurant Choto Matte is set to open in London this autumn, with branding by Farrow, interiors by Andy Martin Architects and graphics by Japanese graffiti artist Houxo Que. The three-floor Soho restaurant will offer Japanese/Peruvian cuisine. For the interior design, Andy Martin has used natural materials including lava stone and burnt cedar. Interior […]
Designed by South Korean designer Yuhun Kim, the ‘Reading Tray’ is a transparent food tray that allows people to read and eat at the same time, while protecting the book from spills. Kim said that “although many people habitually do several tasks at once, they do not realize that they are multitasking”, unless a “mistake” […]
Owner of Spanish bakery Triticum, Xevi Remón, pays a lot of attention to his bread. So much so that he designed special packaging for the different types of bread he bakes. The custom packaging is designed to fit each type of bread perfectly, reducing bulk and material wastage. Remón’s clever design also includes holes for […]
Jamie Oliver is launching new restaurant Trattoria, with branding by The Plant. The first Trattoria branch will open next week in Richmond, west London, with interiors designed by Blacksheep. Work began on the Trattoria project around November last year. Trattoria will be loosely based on the Jamie’s Italian brand, though with a more ‘local Italian’ […]
Chinese artist Pu Derong has a pair of extremely steady hands. Using just a blade and his skill, Pu manages to carve amazingly detailed and intricate masterpieces on eggshells that are only 0.3 mm thick. What is even more astounding is that unlike other eggshell art, Pu does not completely pierce the fragile shells. Instead, […]
Designed by advertising agency BBDO Dusseldorf, this new German campaign for Pepsi cleverly hides the familiar logo amid a web of blood vessels. The advertisement eschews text and huge logos to sell the product, instead relying on Pepsi’s brand colors and the beautiful art to catch one’s attention.
After redesigning its logo last year, pizza chain Domino’s found itself with a lot of outdated merchandise that featured the old logo. Instead of discarding them, Domino’s—with the help of ad agency CP+B—decided to give them a second life in an online program called ‘Second Hand Logo’. 10 artists were commissioned to create new items […]