Tanqueray Ten, the premium gin brand owned by Diageo, has partnered with Oblix East restaurant in The Shard to create an immersive treehouse and gin-themed activation. Guests can access the space on Level 32 of the Shard via a roped walkway filled with the scent of oranges, before entering a wooded forest. The venue has […]
Guinness has launched a highly targeted, out-of-home (OOH) campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. The campaign draws mobile data from apps, Instagram and Twitter to identify a bespoke audience demonstrating a passion for sports and pubs, combined with […]
The release of a new Guinness advert, portraying the story of ‘The Compton Cowboys’, which will air for the first time in the UK on September 18. The new release is the next chapter of the iconic ‘Made of More’ series, which champions real people who have shown unexpected character to enrich the world around […]
For previous generations, progress was often seen as a linear concept – a predefined journey with few strands, in which the formula for success was invariably about getting through college, getting a good job, and forming a family. Nowadays, the world is more and more connected and infinite possibilities arise each second, which means that […]
The makers of Smirnoff vodka announce a new partnership with American actor, author and environmentalist, Ted Danson, as an extension of the Smirnoff No. 21 vodka campaign “Only the Best For Everyone.” As part of the partnership, Smirnoff worked with Danson to co-curate a comical series of short videos, which are now available to view on YouTube as […]
Ex-Manchester United and England Captain Rio Ferdinand has resumed his Captain duties once more, this time alongside Captain Morgan and appearances from other well known UK sporting stars as part of a new integrated ad campaign. The campaign, which kick starts today in the UK, features a 30 second TV ad that sees Captain Rio […]
Acclaimed British designer Tom Dixon OBE has created The Johnnie Walker Blue Label Capsule Series, which will be previewed at the elegant Teatro Manzoni theatre as part of Dixon’s exhibition at Milan Design Week in April 2017. Inspired by the rarity, craft and heritage of the luxury Scotch Whisky, the exclusive Johnnie Walker Blue Label […]
Anyone who crossed Arnold Palmer’s path was fortunate to meet him – and the Nolet family, creators of Ketel One Vodka, felt very fortunate indeed. Rooted in Mr. Palmer’s winning tradition and honouring his unparalleled legacy, the Nolet family has created a limited edition Ketel One Vodka bottle as a thank you to Arnold Palmer […]
Diageo Australia has launched a major new brand campaign for Bundaberg Rum, the biggest for a decade with a media value of $20 million over the next 18 months. The campaign, created and executed in partnership with Leo Burnett Sydney will be activated across multiple channels including TV, out of home, digital and in-store. The […]
Diageo is to launch a new premium Blended Irish Whiskey, Roe & Co. The move by alcohol giants into the premium Irish Whiskey category comes as the company announced plans for investment in a whiskey distillery in the once Power Station at St. James’s Gate. The total project investment comes to €25 million (£18.6 million) over […]