Following negative global media coverage about Romanians in recent years, an unbiased voice was needed to speak for them and show the world the true colours of Romania. ROM chocolate – a traditional chocolate bar wrapped in the national flag – and McCann Worldgroup Romania, launched ROMBOT: the first artificial intelligence ambassador of a country. […]
Pizza Hut, recognized as the pizza restaurant company which serves and delivers more pizzas than any other pizza company in the world, is expanding its ordering capabilities to include Alexa Voice Service on Amazon Echo, Amazon Tap, Echo Dot, Amazon Fire TV and Fire tablets. With a simple phrase, and not a single phone or […]
Bacardi is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO and Facebook’s Creative Shop, the liquor brand’s global chief creative for culture, Swizz Beatz, has concocted a way for viewers to feel like their hands are doing scratches and […]
KFC has taken aim at the decline of split-screen video gaming in a social campaign, created by BBH Live, that brought gaming and grime stars together to play games on a specially constructed couch. BBH Live, the creative and data-driven social content unit of Bartle Bogle Hegarty, carried out a social listening project and identified […]
McDonald’s is making an innovative change to China’s fast-food industry. The fast food giant launched its latest ‘Technology, is there for more than you think’ campaign, through a combination of online videos and in-store experience event, that bring McDonald’s latest concept an ‘Experience of The Future’ platform to life. Leo Burnett China, is the lead […]
At the heart of Ketel One Vodka lies one family’s unwavering passion for crafting the world’s finest spirits. Inspired by over 325 years of distilling expertise, the Nolet family brings old-world pot still craft and modern distilling techniques together in one flawless process. From Joannes to Jacobus to Carolus Sr., creator of Ketel One Vodka, […]
Worried the Thanksgiving turkey meant to feed your entire family will end up overcooked, underdone or the casualty of your spouse’s first attempt at using a deep fryer? Just say the word, and help is on the way! Smithfield, the purveyor of high quality pork products, is launching a rescue effort to ensure ham is on […]
While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it’s also a time when there’s a major concern around people drinking and driving. Diageo brand Johnnie Walker is celebrating the holiday season with a pretty intense virtual reality experience to hopefully stop people […]
Premium drinks brand The London No1 Gin has chosen brand entertainment agency Media Bounty to create a new social campaign which celebrates the city and its people from all perspectives. The digital shop has created bespoke content which is hosted on The London No1 Gin’s social channels. A suite of assets featuring the work of […]
Listen up! The more you tweet about LOBSTER, the more the price drops. Clawsome! Full info: https://t.co/wEtE7YhrEz pic.twitter.com/fEujvZ8xd4 — Lidl UK (@LidlUK) November 21, 2016 Lidl UK has unveiled an ‘industry first’ social media initiative that allows customers to crowdsource the prices of select Christmas products. The Twitter-based strategy means the more customers tweet about […]