Carling has launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers. Molson Coors research showed that shoppers […]
Dixie, a Georgia-Pacific brand and the leader in disposable tableware, launched Deadzone Diners, a campaign inspiring people to disconnect from their mobile devices and connect over a meal. The initiative will transform the negative perception of cellular dead zones into unique opportunities for people to “Be More Here.” The campaign by Droga5 New York, comes to life August […]
Waiting at the bar is now a thing of the past thanks to new, Smart Cube technology from Martini. The traditional ice cube shaped device is added to your drink in addition to regular, square ice cubes. As you consume your drink, the Martini Smart Cube uses Bluetooth technology to anticipate when your drink is […]
If you want to listen to Andy Roddick as he Periscopes the U.S. Open during the tournament, Grey Goose vodka and Chase are making it happen for you. Roddick, who won the New York-based tennis championship in 2003 but has since retired, will tweet from his Twitter account with the #USOpen hashtag to push tune-in for […]
Pizza Hut teamed up with Novalia, a UK-based tech company, to create pizza boxes fitted with touch-sensitive decks, a mixer and buttons, which even goes as far as to adjust the volume and pitch of music played through them. The box is battery powered and connects to a computer or smartphone via Bluetooth. Tapping into […]
Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its bottles into media platforms, offering consumers access to exclusive content simply by tapping their smartphone on the bottle. Malibu is using the same technology used for contactless payments to create 40,000 ‘connected’ bottles, allowing users with Android phones and the […]
Most people know Google Chrome‘s incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little hack around private web browsing that it’s turning into a campaign targeting millennials. The brand and BBDO New York partnered with electronic music artist Goldroom—also […]
In 2015 Dolmio, via agency Clemenger BBDO Sydney, captured the attention of frustrated parents worldwide with the unveiling of the ‘Pepper-Hacker’ – a pepper cracker that not only cracked pepper but also shut down TVs, wiped out WiFi and disabled mobile devices. With 100 million views across Facebook and YouTube, the film sparked worldwide conversation […]
Australia’s leading food rescue charity, OzHarvest, is teaching Australians how to make tasty dishes from food they would otherwise waste through a video series created by Sydney-based CX agency Lavender. The ‘Wasty’ videos, conceived and produced by Lavender, are being posted on OzHarvest’s Facebook and social media channels – with one video going live each […]
Havana Club Rum is launching a pop-up experience in Soho on 11 August built on the foundation of Havana’s cultural pillars: food, music, colour and drink. The ‘Casa Havana’ will house a bar, ticketed restaurant and artwork all curated and inspired by Havana. The brand has also commissioned an VR experience within the space, where […]