Mexican energy drink Gladiator has created a can that it claims can also act as a “Flash Drive”. If you’re wondering quite how this is possible, while the “Gladiator USB can” is not exactly a USB, it does feature a packaging innovation that gives the user storage when they need it. Users are directed to […]
For more than 150 years, Anheuser-Busch, its employees and family of wholesalers have supported America’s armed forces through numerous programs and philanthropic efforts. These include lending resources, raising funds for veterans and assisting dependents of military families. But until now, Budweiser has never used social media to help direct where in the United States a […]
Following years of creating some of the most memorable and iconic images in advertising history, SKYY Vodka announces the launch of its advertising and social media campaign developed by Lambesis, titled “Be Part of the Art,” to support new SKYY Infusions Moscato Grape, the first-ever Moscato grape infused vodka available in the US. The cutting-edge […]
DinnerWire.com announced the dual launch of their mobile app and smart restaurant reservations system. The DinnerWire for Foodies app is now available for diners at the iTunes app store and Google Play. Restaurants that submit a profile on the DinnerWire website get a free trial of a smart reservations system for one year. The mobile […]
Wonder if I gave an OREO to the big bad wolf, what might happen? In its newest campaign, which debuted with a 90-second TV spot on Sunday evening, the World’s Favorite Cookie answers this question by exploring how something as small as sharing an OREO cookie can create a positive change in perspective. The campaign, […]
A London pub has achieved the kind of marketing success some can only dream of just by utilising the power of smartphones and Facebook to solve its marketing problems. Harnessing a new retail technology called LifeSynk, The Cavendish Arms in Stockwell is using smartphones and also NFC technology to get people back through the doors […]
Hat-Trick Design has created the Cooking With Kids app, which features an exclusive range of child-friendly recipes from a host of top chefs. The project, which is in association with Tesco, is part of Hat-Trick’s ongoing work with Great British Chefs – a brand that brings together 12 chefs including Marcus Wareing and Tom Aikens […]
In their bid to revolutionize the digital experience, Domino’s Pizza is truly opening its doors. Digitally, that is. The recognized world leader in pizza delivery launches its new Domino’s Live online platform – a destination where customers can follow the action of an in-store lunch or dinner rush live, and experience something unique and innovative […]
Gurunavi, Inc., operator of Japan’s leading restaurant search site, Gurunavi, announced on May 2 the launch of “Japan Trend Ranking“, an English website created with the goal of increasing the understanding of Japanese food culture while creating Japan enthusiasts overseas. Japanese cuisine has been enjoying a recent global boom but the country’s food culture is […]
Budweiser has launched a campaign called ‘Buddy Cup’, which centres on a beer glass with a built-in chip that integrates with Facebook. Created by Agência Africa, each time two people toast using the new beer glass – the ‘Buddy Cup’ – they instantly become friends online via Facebook. The technology was developed in partnership with […]