‘Ahh’—that is the word/theme centered around Coca-Cola’s new ad campaign called the ‘The Ahh Effect’. Created by ad agency Wieden + Kennedy Portland, Coke bought 61 URLs that are all variations of the word ‘ahh’—with each URL adding an additional ‘H’ at the end, meaning ahh.com, ahhh.com, ahhhh.com, and so on. 17 of these domains […]
Cornetto is challenging ice cream fans to put their tongues to the test in the world’s first-ever online licking competition. Battle of the tongues The Cornetto Lick Challenge gives fans the chance to take on actor Nick Afanasiev, who is famed for his licking feats with his 8.9cm tongue. Challengers need to have a webcam […]
Perrier sparkling natural mineral water has unveiled a digital experience to allow the public to participate in a ‘secret party’ in Paris through the eyes of 60 different mysterious characters. Created by Ogilvy & Mather Paris, the campaign also invites visitors to enter a sweepstakes for a chance to win an invitation to one of […]
As some of the best soccer teams in the world battle it out in the Quarterfinals of the UEFA Champions League, Heineken has unveiled the latest element of its “Road to the Final” campaign with the launch of a new television ad campaign. The ad demonstrates how, with imagination and resourcefulness, one man is able […]
Smirnoff is developing an online app that allows fans to direct personalised videos of their nights-outs using content from all their social media channels. The ‘Mixhibit’ app, which is currently being trialled, incorporates selected photos, tweets and check-ins into a video set to a custom soundtrack. Users will be able to share videos through social […]
Finding objective information about the restaurants that consumers are contemplating visiting is often difficult to find. By already calculating more than $400,000 worth of weekly dining transactions, iOS app What Should I Tip? is working to change that. With version 2.0 of the app, Wavelength Media’s free tip calculator app is aiming to provide users […]
A cookie-favoring physicist has created what appears to be the world’s first Oreo separator. David Neevel, an artist and inventor based in Portland, Ore., was commissioned by the popular cookie brand to produce the machine as part of its “Cookies vs. Creme” campaign. “My Oreo machine is based entirely on my dislike for creme and […]
Party hard, but party responsibly, is the latest message Bacardi are trying to spread across India. In partnership with Indian digital agency, Webchutney, the alcohol giants have come up with a digital sobriety test called ‘Walk the Line’. “The installation is placed at bars and clubs across the cities. After a night of partying the […]
Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Daniel’s calibre to Chair the Jury. Daniel as a Creative and Daniel as a Leader is as […]
The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]