Cornetto is challenging ice cream fans to put their tongues to the test in the world’s first-ever online licking competition.
Battle of the tongues
The Cornetto Lick Challenge gives fans the chance to take on actor Nick Afanasiev, who is famed for his licking feats with his 8.9cm tongue.
Challengers need to have a webcam on their computer or smartphone. When the Cornetto appears on screen it’s time to start licking – from a distance. The faster you lick, the faster the Cornetto disappears.
Let the licking begin
Nick has been busy training for the challenge to get his tongue into the best possible shape. You can watch his tongue-in-cheek exercise programme in these videos.
He says: “I am really excited to have joined up with Cornetto for the Cornetto Lick Challenge – it puts my tongue’s talent to great use. I am looking forward to some healthy competition, so go on, get online and have a go at beating me!”
However, there is a catch if you don’t beat Nick: you’ll have to lick – from a distance – a prickly cactus, smelly socks or a prickly hedgehog, and the video will be shared on your Facebook wall.
Take on your friends
Alper Eroglu, Cornetto Global Senior Brand Development Manager, says: “We’re giving our online community of fans a chance to interact with each other and Cornetto. The Lick Challenge combines an element of healthy competition with enjoying the iconic Cornetto ice cream. We can’t wait to see who beats Nick in this fun challenge.”
The Cornetto Lick Challenge is available on the Cornetto microsite or to download as a smartphone app called ‘lick challenge’ from 10 April 2013. Nick is ready! Are you?