Droga5 Crushes it in New Campaign for Dixie

Droga5 Crushes it in New Campaign for Dixie

With its leak-resistant lid and super sturdy design, Dixie To Go cups are built for the millions of coffee drinking Americans who crush their mornings – from dad’s who serve up Michelin star PB&J’s for their kids, to mom’s who captain minivans full of toddler-sized scream machines. But more often than not, these feats of […]

Blue Apron Plugs its DIY Meal Kits as Environmentally Friendly in New Campaign

Blue Apron Plugs its DIY Meal Kits as Environmentally Friendly in New Campaign

While meal kit delivery services like Blue Apron have become all the rage in recent years, they’ve often been criticized for the massive amount of waste that they produce. That’s why Blue Apron’s latest campaign aims to position the service as one that is actually “better for the environment” despite its superfluous packaging. In a […]

Droga5’s First Work for Pizza Hut Lets Homesick Aliens Do the Bragging

Droga5’s First Work for Pizza Hut Lets Homesick Aliens Do the Bragging

After winning Pizza Hut’s business earlier in 2016, Droga5 has launched its first campaign for the 58-year-old chain that’s become known for greasy concoctions like its Hot Dog Bites Pizza. The brand’s latest campaign, which is running under the new tagline ‘No One Out Pizzas the Hut,’ is for the chain’s Grilled Cheese Stuffed Crust […]

Dixie Builds Diners in Dead Zones to Help Friends & Families Reconnect

Dixie Builds Diners in Dead Zones to Help Friends & Families Reconnect

Dixie, a Georgia-Pacific brand and the leader in disposable tableware, launched Deadzone Diners, a campaign inspiring people to disconnect from their mobile devices and connect over a meal.  The initiative will transform the negative perception of cellular dead zones into unique opportunities for people to “Be More Here.” The campaign by Droga5 New York, comes to life August […]

Hennessy Launches “Harmony. Mastered from Chaos.” Campaign

Hennessy Launches “Harmony. Mastered from Chaos.” Campaign

Cognac brand Hennessy announced the launch of “Harmony. Mastered from Chaos.” – a dynamic new campaign that brings to life the multitude of complex variables that are artfully and expertly mastered by human touch to create the brand’s most harmonious blend, V.S.O.P Privilège. Kicking off on June 30th, the campaign showcases the absolute mastery exuded at every stage […]

Strongbow Hard Apple Ciders Teams with Sir Patrick Stewart Again

Strongbow Hard Apple Ciders Teams with Sir Patrick Stewart Again

Strongbow Hard Apple Ciders, the number one selling global cider brand and best tasting hard cider at the 2015 World Beer Championships, announced the launch of its latest television commercial campaign starring legendary actor Sir Patrick Stewart. The humorous new commercials will showcase Strongbow’s award-winning range of flavours by poking fun at Sir Patrick Stewart’s […]

Diet Coke Turns Fan Tweets into Artwork on Billboard in Times Square

Diet Coke Turns Fan Tweets into Artwork on Billboard in Times Square

Diet Coke is trying to drum up excitement for the struggling soft drink by turning fan tweets into artwork displayed in unexpected places such as in magazines, on jewelry, and even on a mural in New York City. Called ‘ReTweets of Love’ and created by Droga5, the socially-driven campaign is meant to celebrate and surprise […]