At the first Ashes Test in Edgbaston, Marmite was handing out jars of its ‘salty black goo’ in an apparent attempt to convert Aussie spectators away from their beloved Vegemite. Labelled “Marmy Army”, the brand plans to hand out the little jars for the full five Ashes Tests. But Vegemite is having none of it, taking out […]
England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer. Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. […]
Budweiser, is to replace Carlsberg as the official beer partner for the England men’s national team, marking the biggest deal in the Football Association’s (FA) history. As well as teaming up with the national side, the Anheuser-Busch-owned brand will take over the taps at Wembley Stadium. The move will further deepen Bud’s ties to the the […]
Carlsberg will end its sponsorship of the England football team following this summer’s World Cup in Russia. The move does not mark the end of Carlsberg’s involvement in football, as it will continue to sponsor eight English clubs, including Liverpool and Tottenham Hotspur. However, the move comes as part of a shift in strategy that […]
On the off chance England gets knocked out of the Euros (yet again), Rustlers, the hamburger brand, is releasing its own heart pounding, spirit-rousing and, frankly, completely realistic, factually accurate and logically sound, football anthem. The anthem is sung and performed by the one and only Chesney Hawkes and, the most capped England player of […]
Carlsberg has this week rewarded charitable people who pledged 90 minutes for their nation, with tickets to watch England matches as part of its UEFA Euro 2016 campaign, If Carlsberg Did Substitutions. Putting its own twist on the stereotypical charity fundraiser, Carlsberg unleashed a team of ‘super fundraisers’ outside a busy London train station – […]
Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]
Irn Bru has penned a three-year partnership with The Football League to become its official soft drink partner. “Irn Bru has always been a big supporter of football but this landmark deal signals our biggest season yet,” commented Adrian Troy, head of marketing at A.G. Barr. “We’re delighted to be partnering with The Football League […]
Batemans, the family brewer based in Lincolnshire, is relaunching its England Expects celebratory beer in time for the World Cup, with a three-way pump clip to reflect our boys’ prowess in the tournament. England Expects is a delicious amber beer full of succulent blackcurrant and red fruit from the Bramling Cross hops, available from now […]
British cooking company, Cookie Crumbles, says the return of cooking and nutrition education in England’s schools will help improve children’s health and well being. Cookie Crumbles has welcomed recommendations in The Department for Education’s framework for the national curriculum, which includes learning about cooking, healthy food preparation and nutrition. The National Curriculum in England – […]